Driven by Heartists®: What 2025 taught us and how you can be part of it

2025 was a year of emotion, achievement, and unforgettable moments. At the heart of every milestone were our Heartists®, the passionate people who bring Accor’s spirit of hospitality to life around the world. 

As we reflect on the past year, we see how our collective dedication shaped experiences, strengthened communities, and set new standards in hospitality. And now, there’s a place for you in this journey as we look ahead to 2026. 

2025: Powered by passion and purpose 

From bold hotel openings to groundbreaking partnerships, 2025 was a year of firsts. We celebrated the debut of our very first Emblems Collection hotel, the inaugural Orient Express Hotel, and the grand premiere of the La Dolce Vita Orient Express. Each launch was a testament to the creativity, commitment, and expertise of our Heartists®.

With 360,000+ Heartists® across the globe, our people are the true drivers of our success. This year, we marked the 40th anniversary of Accor Academy, highlighting our focus on nurturing talent, and expanded our Heartist® Volunteering Program, proving that hospitality goes beyond the hotel walls to make a real difference in communities worldwide. 

Celebrating guests, experiences, and innovation 

At Accor, every guest moment counts. In 2025, our ALL Accor platform brought the campaign “Don’t be a Guest, be a Guest Star” to life, reaching a milestone of 100 million members. Our brands continued to inspire:

• Novotel, in partnership with Paris Saint‑Germain, unveiled the final chapter of its Legendary Rooms series.
• Paris Society Unlimited opened doors to unparalleled lifestyle and dining experiences.

We also stayed true to our values: 2,800+ hotels became eco-certified globally, and we celebrated culture and heritage through collaborations like the partnership with the World Monuments Fund.

Innovation guided us forward. From launching our AI Concierge to enhancing Accor GPT, we created seamless, personalized connections between people, places, and possibilities. Every step reinforced the sense of belonging that defines Accor, and showed what’s possible when Heartists® put purpose at the heart of hospitality.

How you can contribute in 2026

2026 is your opportunity to be part of this journey. At Accor, hospitality isn’t just a job, it’s a chance to make a difference. 

Every team member contributes to the experiences that shape our guests’ stories. Whether you’re welcoming travellers, managing operations, or innovating for the future, your work matters. 

By joining our global community of Heartists®, you’ll:

• Shape extraordinary guest experiences through care, attention, and creativity.
• Grow your career with training, mentorship, and opportunities across our brands.
• Make an impact in communities through programs like Heartist® Volunteering and sustainability initiatives.
• Be part of innovation - from AI tools to new ways of connecting with guests worldwide.

Every role, big or small, contributes to a culture of excellence, inclusivity, and belonging. 

Start your journey as a Heartist® in 2026

The story of 2025 shows what is possible when passion meets purpose. It’s a story written by our Heartists®, and now, you have the chance to write the next chapter.

Step into a role at Accor, bring your energy, ideas, and care, and be part of a team that continues to redefine hospitality in 2026 and beyond.