Senior Marketing Manager

The Fairmont Scottsdale Princess is Arizona’s largest and longest running AAA Five Diamond hotel, and we want you to help us stay iconic. The Princess offers luxury and world class hospitality with 750 guestrooms, more than 300,000 square feet of meeting space, four award-winning restaurants, six sparkling heated pools, and a luxurious Well & Being Spa. Be a part of events like the WM Phoenix Open, Easter at the Princess, Summer at the Princess and Christmas at the Princess. The hotel features great benefits like PTO, matching retirement, travel discounts and more. This place really has it all – except for you!

What’s in it for you:

• Employee discounts at the Fairmont Scottsdale Princess, local companies and Accor worldwide for you and your family
• Free meals at our on-site employee restaurant
• Learning programs through our Academies designed to sharpen your skills
• Great Medical and Dental benefits, 401K, Direct Deposit etc.
• Career development opportunities within the Fairmont Scottsdale Princess in addition to national promotion opportunities. The sky is the limit!

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive revenue, and optimize guest engagement. This role reports to the Associate Director of Marketing and collaborates in the execution of marketing activities, including digital marketing, social media, advertising, public relations, and promotional campaigns.

The ideal candidate is a dynamic and creative leader with a strong background in marketing, brand management, and data-driven decision-making.

• Develop and implement comprehensive marketing plans to drive occupancy, revenue, and brand recognition.
• Collaborate with the Associate Director of Marketing to align marketing strategies with overall business goals.
• Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media strategies.
• Manage advertising and promotional campaigns across multiple channels, ensuring brand consistency.
• Monitor market trends, competitive analysis, and customer insights to optimize marketing strategies.
• Prioritizes and assigns campaign responsibilities to marketing team based on overall goals
• Develops core strategies and initial campaign messaging for all marketing initiatives
• Track and analyze marketing campaign performance, adjusting strategies as needed.
• Utilize data and key performance metrics (KPIs) to drive decision-making and optimize ROI.
• Work with the sales team to create targeted marketing initiatives that support revenue goals.
• Maintain brand integrity across all marketing and communication materials.
• Oversee content creation for digital and print assets, including websites, brochures, and social media.
• Approves all materials deployed from marketing department
• Approves social media content calendars, assets and strategies
• Sources, selects and manages website vendors, photographers and videographers
• Manages paid advertising (social, PPC, etc.) in collaboration with ADOM, DOSM and DORM and marketing budget
• Lead photo and video shoot director
• Manages all vendor contracts and ad hoc purchases
• Manages overall departmental reporting and optimization strategies
• Oversees website creation and development
• Oversees all influencer partnerships and agreements
• Gathers and prepares content and copy needed to produce legacy event, sales and rooms projects; shares final information with marketing team
• Optimizes digital presence and performance with SEO and content strategies
• Proposing and executing marketing plans that promote revenue growth and generation among key consumer segments while supporting the hotel’s brand positioning and image.
• Manages print production schedule and serves as marketing lead with internal partners

Team Leadership & Collaboration

• Collaborate cross-functionally with sales, operations, and revenue management teams.
• Manage external vendors, including print production, designers, agencies, and content creators.

Required Education and Experience

• Bachelor's degree in marketing, Business, Hospitality, or a related field
• 5+ years of marketing experience, with a strong background in digital marketing.
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of online and offline marketing channels, including social media, email marketing, and paid advertising.
• Excellent communication, leadership, and project management skills.
• Experience working with CRM platforms, Google Analytics, and other marketing automation tools.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Experience

• Hotel Industry Marketing Experience
• Adobe Products Including Photoshop, Premier Pro, etc.
• Canva and Powerpoint
• GA4
• Content editing software
• Monday project management tool
• Sprout or other Social Media monitoring software

Your team and working environment:
A team of Heartists that are committed to working together, supporting each other, and providing the best guest experience, Feel Valued, Feel Sparked, We Are One

Our commitment to Diversity & Inclusion: 
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ 

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS