PR & Marketing Executive

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Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago. This luxurious five-star hotel with 381 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.

When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests.  Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore.  The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.

• Write press announcements whether long or short form for various business needs
• Correspond with traditional media and social influencers, evaluate media exposure opportunities
• Organize media experiences such hotel stays, dining and spa experiences
• Monitor, review and report on all marketing and PR activity and results
• Monitor competitor set’s press coverage and social media within the destination
• Maintain an excellent relationship with the relevant appointed agencies, media, Accor regional office, and suppliers
• Manage hotel communications including signage for public spaces, and drafting in-room guest letters
• Weekly summary of press coverage for internal distribution
• Coordinate professional video and photography shoots as needed (influencer, media, fashion shoots)
• With the assistance of PR or Marketing Manager, brief media plans, write creative briefs and retouching briefs
• Update content on the property website, press room and image library, partner websites
• Ensure that all hotel promotions, advertising, and collateral are in keeping with Raffles standards and brand image and reflect the highest level of professionalism in content and presentation
• Be a brand ambassador of Raffles at all times, both in and out of the hotel and on personal social media accounts.
• Manage the supply chain and timelines of PR projects including costs, design and copy
• Support the marketing department with administrative tasks such as creating purchase orders (PO), invoicing and raising complimentary forms in internal finance systems

CONTENT & SOCIAL MEDIA :

• Shoot and edit photos and videos for internal communication platforms
• To be proficient in Photoshop, Adobe Premiere Pro or FinalCut Pro X (desirable but not a must)
• Come up with content ideas to highlight various services and products
• Should have excellent verbal and written English
• Thorough understanding of the hospitality public relations environment and its evolving shape. Awareness of the latest tools, platforms and best practices.

PERSONAL ATTRIBUTES :

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Analytical capabilities required
• Must have strong interpersonal skills with attention to details
• Strong written and verbal communication skills
• Problem solving skills
• Self-motivated, creative and confident
• Ability to meet deadlines consistently
• Pro-active and taking initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

• Minimum 1-year experience in public relations or related professional area
• An experienced communications expert, a dynamic and self-driven, creative individual
• Strong luxury hotel background or luxury lifestyle brand background is preferred