Marketing Manager

Rejoignez Accor, un groupe qui réunit plus de 45 marques, 5 500 hôtels, 10 000 restaurants et destinations lifestyle. Ici, nous croyons en vous et en ce que vous apportez. Les opportunités de développement et d'évolution sont nombreuses. Chaque geste, chaque sourire, chaque action, contribuent à créer un impact positif et mémorable pour nos clients, nos collègues et aussi pour notre planète. Ensemble, nous incarnons la vision de l’hospitalité responsable.
Devenez un Heartist®, et laissez votre coeur vous guider dans ce monde où la vie bat plus fort.

Main duties

• Develop and implement comprehensive marketing strategies and formulate media calendar to promote the hotel’s services and amenities.
• Plan for annual Marketing Budget, utilize resources, and allocate the communications budget effectively to achieve desired results and a highest return on investment.
• Plan communications campaigns with Marketing agencies to cover digital marketing, social media, email marketing, and traditional advertising to increase brand awareness and optimize revenue.
• Ensure consistency in the hotel's brand messaging across all platforms and materials.
• Manage and optimize the hotel’s website, social media channels, and digital advertising campaigns (PPC, email marketing, SEO, etc.) to enhance online presence.
• Conduct market research to understand customer needs, market trends, and competitor activity. Use insights to refine marketing efforts and strategies.
• Develop engaging content for various marketing platforms, including blogs, social media, and advertisements.
• Build and maintain relationships with media outlets, influencers, content creators and other key partners to drive positive coverage, public awareness, and commercial outcomes.
• Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to achieve KPIs.
• Implement Brand standard and guidelines through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and marketing assets.

• Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Experience: Minimum of 5 years of experience in Marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing, including social media, SEO, SEM, email marketing, and content strategy.
• Experience with data analysis and performance metrics.
• Strong analytical & relational skills to develop relevant action plans and demonstrate teamwork.

Votre équipe et votre environnement de travail :
En quelques mots, présentez l’équipe, l’établissement ou l’environnement de travail qui reflète la culture de l'équipe
Note : Vous pouvez inclure ici les spécificités locales ou les critères légaux, tels que le permis de travail.
Notre Engagement Diversité & Inclusion :
Nous sommes une entreprise inclusive et notre ambition est d’attirer, de recruter, et de promouvoir la diversité des talents.