- Full-Time
- Permanent
- ORIENT EXPRESS
- Sales & Marketing
__jobinformationwidget.freetext.LocationText__
Paris, France
__jobinformationwidget.freetext.ExternalReference__
REF2799M
e-Commerce Manager
Region
Accor HQ
This vacancy has now expired. Please see similar roles below...
Orient Express
Orient-Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient-Express, with its original carriages reimagined as the new embassy of French luxury; La Dolce Vita Orient-Express, a train embodying the 'Made in Italy' way; Orient-Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient-Express is focusing on employee journey and growth.
The overall scope of the position is to maintain and execute the brand and products (hotels, trains and cruises) Ecommerce & Digital activities to increase direct revenue on brand websites.
- Building Digital yearly plan for the ORIENT EXPRESS brand on direct and indirect channels
- Evaluating the performance of our branded websites and give suggestions for how to promote and improve the presence of the assets on the web, with the intention of increasing number of bookings and keeping the website up to date
- Analyze daily and weekly trading/performance reports, including sessions, conversion, volumes, margins and take prompt action to continually improve performance. Liaise with key internal stakeholders within Revenue Management, Marketing and Ecommerce to highlight key web challenges and coordinate action plans
- Identifying and evaluating new marketing opportunities to increase traffic and direct revenue
- Gathering market insights, monitoring flow analysis, and suggesting new ideas across ecommerce levers
- Reporting and Analysis of Web Direct & Indirect performance for Orient Express and its assets
- Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA)
- Monthly update on website performance
- Reporting directly to the VP Digital, CRM & Loyalty
Assets support
- Key POC to all ORIENT EXPRESS assets, ensure first level of support on web direct + web partners levers (GMB, OTA, Meta…) and triage to appropriate contact when and where needed
- Building individual asset’s online budget planning and Digital Marketing plan
- Assets strategy contribution, working in close relation with key stakeholders from Marketing, Sales and Revenue
- Asses all online content for assets (factsheet, OTA, Metasearch…) using Content Completion Score, Digital box, third party partner extranet…. Make recommendations and suggestions to hotel and follow up implementation and impact on performance
- Coordinate hotel onboarding for all digital levers
- Proactively communicate to all assets on all thing’s eCommerce
- A minimum of 3 - 5 years in eCommerce / Digital activities mainly focused on acquisition topics
- A degree in Hospitality Management or in advertising, marketing, or communication graduate with preferable experiences in a similar field.
- Good analytical skills
- Autonomous and team player
- Thinker and Doer
- Excellent English, both verbal and written
- Strong understanding of current online marketing concepts, strategy and best practice
- Energetic, smiling, and passionate to his/her work
- Innovative approach to work
- Knowledge of hospitality is a plus
Meet Elma, a Luxury Reservation Consultant
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
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