Director of Sales

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Role:

• Works with sales leader to ensure understanding of corporate sales strategy and effective implementation of this strategy.
• Develops, implements and sustains aggressive solicitation program focused on increasing business.
• Works with management team to create and implement a sales plan addressing revenue
• Assists with the development and implementation of promotions, both internal and external.
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal sales goals).
• Recommends sales goals for sales team members.
• Monitors all day-to-day activities of direct reports.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Analyzes market information by using sales systems and implements strategy to achieve property’s financial goals.
• Assists Revenue Management with completing accurate six period projections.
• Reviews guest satisfaction results to identify areas of improvement.
• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels.
• Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.
• Empowers employees to provide excellent customer service.
• Observes service behaviours of employees and provides feedback to individuals and/or managers.
• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty.
• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solutions.

Education and Experience

• Degree in Business Administration, Sales, Hotel Management.
• Minimum of 4 years experience in sales.