DIRECTOR OF BRAND MARKETING

The 25hours Hotel The Olympia is the first 25hours in Australia, located in the vibrant suburb of Paddington in Sydney. The building itself was formerly a popular cinema, which opened in 1911 and reflects its rich history throughout the guest experience.

The hotel has 109 rooms on six floors and will feature event and meeting areas, a Levantine restaurant, a street café, and a rooftop bar with a view of the Sydney City Skyline. A new era awaits at the 25hours Hotel The Olympia which will shape and transform Paddington, welcoming a vibrant and diverse team, bringing its vision to life.

COME AS YOU ARE & SHOW US YOUR VISION …

At 25hours, we don’t just provide a stay, we create an experience. Together with our General Manager, the Director of Brand Marketing will be instrumental in shaping the voice, image, and heartbeat of our brand. You will be the creative powerhouse behind everything we do, ensuring that every touchpoint across our food, beverage, and hotel operations reflects our unique, playful, and bold spirit.

This is your daily contribution to make 25hours the most talked-about destination...

• Think creatively and strategically to develop dynamic marketing campaigns that elevate 25hours as a one-of-a-kind experience. From food and beverage initiatives to creative collaborations, you’ll continuously push the boundaries of what’s possible.
• Take the lead in telling 25hours' brand story, ensuring our values, personality, and mission are reflected in all communications and guest interactions, whether digital or in-person.
• Oversee the creation and execution of 25hours’ marketing campaigns, ensuring brand consistency across all channels – from social media to print, events, and beyond. Every detail must reflect the distinct 25hours vibe.
• Own the marketing P&L and work closely with the operations team to ensure we’re maximizing impact while staying true to the 25hours ethos. Your data-driven insights will help refine strategies and optimize results.
• Be the driving force behind the experience we offer our guests. Your mission is to understand and anticipate the needs of our diverse audience, curating memorable moments that keep them coming back.
• Cultivate and manage relationships with partners, collaborators, and influencers who can help amplify the 25hours brand. You’ll work with food & beverage suppliers, artists, local creatives, and the community to create buzz-worthy initiatives and unforgettable experiences

We are looking for you – with personality and that certain something:

• Proven experience in brand marketing, ideally within a lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
• Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be your toolkit.
• You’re a natural leader with the ability to inspire and grow a talented marketing team, while also working cross-functionally with other departments to deliver on 25hours’ brand promise.  
• A deep understanding of Sydney’s nightlife, food, beverage, and cultural scene is essential – your knowledge of the city’s pulse will help you make 25hours a must-visit destination.
• Experience in pre-opening brand strategy and marketing launches will give you an edge. You understand how to integrate a brand into a new space, from design to launch and beyond, ensuring it’s an unforgettable experience from day one.

What’s in it for you…

• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• A competitive package and plenty of opportunity for development.

You ready? You wanna join our 25hours Tribe?

Then get going, sign in and upload your CV along with your salary requirements. Jeremy is looking forward to your applications (in English only) and is the person to contact if you have any questions.