Cluster Director of Revenue Management

An oasis immersed in well-being and nature, Raffles Sentosa Singapore is the first all-villa property in Singapore. Located on a clifftop, the new resort on Sentosa Island features 62 contemporary private pool villas surrounded by tropical gardens and views over the South China Sea.

Ranging from 230 square metres in size, each villa is a sanctuary for extended stays. As part of Raffles’ legendary welcome, guests will experience signature markers enlivened by the famous Raffles Butlers and a sustainably created Sentosa Sling. There will be five dining establishments, a spa offering next-generation wellness and a grand ballroom.

JOB SUMMARY

Reporting to the Cluster Director of Commercial Strategy & Sales, the Cluster Director of Revenue Management is responsible for leading the Revenue Management team in strategic revenue management strategies around pricing, inventory allocation, and distribution channel management for both Sofitel Singapore Sentosa Resort & Spa and Raffles Sentosa Singapore. The CDRM establishes goals and implements tactical efforts, with the goal of promoting revenue growth generation among key customer segments and revenue centers, and supporting the hotel's brand positioning and image. The role is responsible for data quality and analysis, providing gathered intelligence, and recommending revenue and e-commerce strategies to the Commercial Strategy team, as well as other corporate and ownership entities. In addition, the role ensures that inventory allocation and pricing parameters are positioned to support the overall revenue goals of the hotel, while assisting all stakeholders in maximizing profit. The role identifies and mentors RM talent in the hotel.

REVENEUE MANAGEMENT

• Lead strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams.
• Effectively communicate a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
• Leverage Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
• Create short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics
• Participate in the annual budget process and produces long term projections, as required.
• Participate actively in ownership conversations and presentations.
• Monitor relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
• Chair and prepare materials for the weekly Revenue Management Meetings, following Brand guidelines.
• Maximize room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
• Optimize pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
• Direct and manage all channel distribution strategies. Evaluates new business opportunities related to booking channels.
• Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
• Manage performance reviews with OTA/CTO partners, keeping up-to-date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel, together with the Marketing team. Evaluates extranet enhancements.
• System owner for RMS, CRS (ORS and TARS), Rate shopping system, TravelCLICK products and hotel specific platforms. Responsible for data quality and system hygiene, following Accor standards, recommendations and procedures.
• Oversee content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
• Oversee relationship with GRC and Distribution services teams.
• Maintain relationships with local market competitors to keep informed of trends and news.

RESERVATIONS

• Ensure smooth daily Reservation operations.
• Analyse key performance indicators including conversion, average call time, abandon rate, call quality and guest experience.
• Ensure high level of performance by the reservation team in delivering a delightful and seamless guest experience, including training and providing support for the team and liaise with operational teams.
• Maintain and optimise reservation systems with accurate tracking and delivery of rates to all distribution channels.

GENERAL MANAGEMENT

• Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.
• Ensure all brand/operating standards and/or LQA are observed and targets achieved.
• Follow all workplace safety and security policies and procedures. Report accidents, injuries and incidents to security / talent & culture team immediately.
• Participate & contribute actively in all Corporate Social Responsibility and Sustainability initiatives organised by the Hotel.
• Perform any other duties and responsibilities that may be assigned.

• Degree/Diploma in Revenue Management or equivalent
• Minimum 5 years of relevant revenue and/or reservations hospitality. Experience in a managerial appointment

Your experience and skills include:

• Degree/Diploma in Revenue Management or equivalent
• Minimum 5 years of relevant revenue and/or reservations hospitality .experience in a managerial appointment
• Strong business acumen, critical thinking and strategic decision-making skills
• Strong human relations and influencing skills
• Strong communications (verbal and written), planning and coordination skills
• Ability to work independently and take initiative
• Strong time management skills
• Strong analytical skills and attention to detail
• Strong working knowledge and technical skills in Ideas G3 RMS, Opera Cloud PMS, Passkey, Delphi or Opera Sales and Catering preferred
• Highly organised and able to multi-task