Cluster Digital Marketing Manager

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe. 

Join a team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

This is a senior role with scope for real impact and growth possibilities for an ambitious applicant. Make it your next move.

We are looking for a strategic and ambitious senior leader who can help shape the future of digital marketing   across our iconic hotels.

As Cluster Digital Marketing Manager you will;- 

• Build Digital yearly plan and budget for the hotels across Direct & Indirect channels
• Contributing to Hotels Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotels presence across key Social platforms relevant to the source markets and social content production

• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotels online reputation
• Review and monitor hotels competitors set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

• A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in Hospitality Management or Marketing and Communications
• Excellent English, both verbal and written
• Strong understanding of current digital marketing concepts, strategy and best practice
• Excellent Presentation and customer relationship skills
• Energetic and passionate to work
• Innovative approach to work

• Enjoy discounted Heartist® rates across our global network of 5,600 properties, 10,000 food and beverage venues, and wellness centers.
• Grow and travel with your career globally across more than 110 countries, 45 hotel brands from luxury and lifestyle to premium and economy.
• Continuous learning and investment into your capability, including Accor’s Revenue Management Academy certification.
• Work with sector-leading IDeaS revenue management platform