- Full-Time
- Internship
- Sales & Marketing
- ACCOR
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Issy-les-Moulineaux, France
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REF4175A
B2B Marketing & CRM activation intership
Region
Europe and North Africa
Be All you Are at Accor
Accor réinvente l’hospitalité depuis plus de 50 ans dans le monde entier. Rejoindre le groupe Accor, c’est la possibilité de vivre pleinement votre métier, de travailler dans un environnement qui vous correspond et de vous révéler tel·le que vous êtes vraiment.
Nos valeurs #BeAllyouArewithallyourhearth
Nous sommes bien plus qu'un groupe hôtelier.
Présents dans 110 pays, Accor forme un large écosystème de marques, de savoir-faire et de solutions.
Quelle que soit votre formation ou votre expérience, osez apporter votre talent et votre passion à Accor ! Ensemble, nous allons redéfinir l'hôtellerie de demain et rendre le monde plus accueillant.
Vous voulez ce qu'il y a de mieux et vous souhaitez progresser ?
Vous aimeriez être libre de choisir QUOI, QUAND, OÙ et COMMENT apprendre ? Il n'y a qu'une chose à faire... rejoindre la plus grande école mondiale de l'art de vivre et de l'hôtellerie.
Notre objectif est simple : vous aider à vous développer et vous donner l'impulsion pour révéler votre personnalité et pouvoir vous rendre au travail avec le sourire. En tant qu'entreprise, nous plaçons l'humain au cœur de tout ce que nous entreprenons, et cela implique de soutenir le parcours professionnel de chacun de nos 260,000+ collaborateurs.
PURPOSE OF THE JOB :
Support the Digital Marketing team on creating, gathering and loading content for our B2B newsletters to increase the awareness on Accor as the expert for B2B solutions in hospitality.
MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB :
- To understand who is who in ENA SALES, ENA commercial team and Global Sales and find the right information.
- To understand the complexity of the Digital Sales mission.
- Know and master the functionalities of the B2B CRM and marketing tool
- Co-operation with external Marketing Agency, be a relay to brief, manage & fix the creativity & delivery part
TASKS/ MAIN ACCOUNTABILITIES :
- Creation of new content: image selection & resizing, copywriting
- Gathering content: content needed for B2B newsletters, find and adapt to the audience e.g. from B2C, brand marketing and loyalty teams
- Integration of content: creating newsletters and e-cards in Salesforce Pardot using gathered and created content including translations
- Collaboration with marketing agency: support in the briefing, delivery and proof-reading processes with our marketing agency
- Sales, Tourism or marketing degree
- Good communication skills in writing and spoken
- Fluent level of English spoken & written - additional language is a plus
- Excellent organization skills with the ability to multitask and work under pressure.
- Trial-and-error mentality
REQUIRED SKILLS AND KNOWLEDGE :
- Well organize and creative
- Proactive and autonomous
- Digital native able to understand the back office of technical platforms.
- Team worker
- Use of marketing tools such as CANVAS, Powerpoint, wordpress appreciated or any other CMS, …)
The position will be located in Paris (Issy Les Moulineaux) - training for 6 MONTHS
EXPERIENCE NEEDED :
- Any experience as marketing coordinator or above.
- Any experience on Sales departments on communication and trademarketing
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
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