Director of Sales

Ennismore, together with its luxury brand SLS Hotels, has developed a spectacular all-inclusive project in the oasis of Playa Mujeres, just north of Cancún, Mexico: SLS Playa Mujeres Cancún, All-Inclusive Collection.

Our all-inclusive resort features 498 luxurious guest rooms, along with an impressive selection of 18 restaurants and a rejuvenating spa. Perfect for adults seeking an escape as well as families looking for connection and adventure, the hotel offers a world of extraordinary experiences in Cancún, delivering a wide range of services and activities designed for travelers of all ages.

This is not a project for those seeking simplicity. At Ennismore, we are ambitious, and this project is a clear reflection of that. If you are looking to make an impact while we continue to expand our presence in Mexico, help build an exciting hotel with an exceptional offering, and collaborate with some of the brightest and most talented professionals in the world of luxury and lifestyle hospitality, this could be the perfect opportunity for you.

SLS Playa Mujeres is seeking a highly strategic, results-driven Director of Sales to lead and execute the overall commercial strategy for one of the most dynamic luxury lifestyle all-inclusive resorts in Mexico. This role is responsible for driving revenue growth, maximizing market share, and positioning the property as a leader within the luxury hospitality segment.

• Develop, implement, and execute the hotel’s strategic sales plan, including annual goals, monthly SMART targets, budgets, and forecasts.
• Analyze market trends, competitive data, and demand patterns to identify revenue opportunities and adjust strategies proactively.
• Establish pricing strategies, group ceilings, and optimal business mix to maximize profitability.
• Lead all sales efforts across transient, group, corporate, and catering segments.
• Oversee account management strategies, ensuring strong production from key and top accounts.
• Generate new business through proactive prospecting, lead generation, and relationship development.
• Coordinate group and transient sales activities to optimize revenue and market mix.
• Recruit, train, develop, and mentor a high-performing sales team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Conduct regular sales meetings, performance reviews, and training sessions.
• Act as a role model and leader, embodying company values and service culture.
• Represent the hotel in industry events, trade shows, and community organizations.
• Lead client presentations, site inspections, and high-level negotiations.
• Build and maintain relationships with luxury consortia, travel advisors, and key partners.
• Work closely with Revenue Management, Marketing, Rooms Division, and Food & Beverage to ensure alignment and maximize total hotel performance.
• Maintain a strong understanding of all hotel operations to support a holistic commercial approach.
• Ensure adherence to company sales policies, SOPs, and brand standards.
• Manage the sales department budget and expenses effectively.
• Monitor and evaluate sales performance metrics and reporting in a timely manner.
• Ensure compliance with all applicable employment laws and regulations.

Qualifications & Experience

• Bachelor’s degree preferred.
• Minimum of 5 years of sales leadership experience in a similar size operation, preferably within a luxury or lifestyle hotel environment.
• Strong expertise in leisure, group, corporate, and catering sales segments.
• In-depth knowledge of luxury hospitality market dynamics, trends, and brand positioning (all-inclusive experience is a plus).
• Proven financial acumen, including budgeting, forecasting, and performance analysis.
• Advanced negotiation and contract management skills.
• Experience working with CRM systems, sales analytics tools, and distribution platforms.

• The opportunity to join an innovative, fast-growing international group, committed not only to building new hotels but also to creating a global brand.
• The chance to challenge the conventional and work in an environment that is both creative and rewarding.
• To be part of a passionate team dedicated to delivering exceptional hospitality experiences and exploring new destinations at every opportunity.
• A competitive compensation package and multiple opportunities for growth and development.