Director of Sales

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

What do we expect from you?

Lead and manage all sales related activities with focus of forging long-term customer relationships to ensure that Room revenues on the relevant segments meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.  Responsible for directing, coordinating, training and supervising the sales team in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business He/she is Accountable to General Manager for the hotel.

How your day looks like:

• Direct and manage all group, transient, and sales activities to maximize revenue for the area hotels within their scope of responsibility
• Works with management team to create and implement sales plan addressing revenue, customers and segments managed by individual sales team members.
• Prepare, implement and compile data for the strategic sales plan, monthly/annual SMART goals, annual goals, sales budget, forecasts and other reports as directed/required
• Together with Director of Revenue Management, develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Implement promotions and offers
• Recruit, direct, manage, train and counsel sales employee to ensure maximum revenue potential
• Lead, direct and participate in sales presentations, and client meetings
• Conduct and attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested
• Represent the hotel in the community and industry organizations and events when applicable
• Recommend, supervise, administer and ensure timely completion of all activities of the Sales Department
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
• Recommend and monitor sales goals and maximize revenue
• Operate the Sales Department within established sales expense budget
• Initiate and follow up on sales leads
• Monitor production of all top accounts and evaluate trends within said market; ensure sales employee is held accountable for those accounts within their respective territories
• Coordinate all non-group transient sales and catering solicitations to maximize market mix
• Administer training in the Sales department

Monitor all day-to-day activities of direct reports

• Assist in the preparation of required reports in a timely manner
• Conduct weekly sales meetings and daily line ups
• Conduct regular business review meetings with Sales employee and General Manager
• Be familiar with all Mondrian Singapore Duxton sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Food & Beverage revenue
• Conduct all Sales Team performance reviews

• Motivate, coach, counsel and discipline all Sales department personnel aligned with Mondrian Singapore Duxton policies and code of conduct
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
• Develop strategies to increase and maximize market share from competitors

How do I deliver this?

• Tell it like it is- Authentic, honest, you mean it, sincere, true.
• Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual.
• I've got your back- Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
• Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
• Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.