Director of Sales & Marketing (Pre-opening) Fairmont Hanoi

The Fairmont Hanoi will open in the Vietnamese capital before year end of 2025, making it the first Fairmont brand in the country. The 241-room luxury hotel will take design inspiration from the art of lacquer with the traditional colours of Vietnam, the Indochinese style from the French colonial period, and draws motifs from Vietnam’s dynasties. Positioned as an urban resort, our guests will be able to enjoy a very special and unique range of offerings such as eight dining and bar venues including a rooftop terrace, as well as two indoor and outdoor swimming pools, an extensive gym and an entire floor of wellness spa and bathhouse. For corporate and social groups, the Fairmont Hanoi will offer three ballrooms, the largest being a 1,100m2 grand ballroom as well as nine meeting rooms, making it an outstanding destination for meetings, conferencing and events. The Fairmont Hanoi is set to become the social epicentre of Hanoi!

KEY ROLES & RESPONSIBILITIES

• Set up from pre-opening through to operational hotel. Prepares the Annual Marketing Plan and Room Revenue Budgets.
• Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers.
• Drives the Sales effectiveness of the hotel and Sales & Marketing Team, including overseeing overseas supports and coordination with Accor & Fairmont Hotels & Resorts
• Participates in overseas Sales Missions both jointly or as organized by Accor & Fairmont Hotels & Resorts in direct accordance with identified business needs.
• Controls and monitors the Sales & Marketing Budget including expenses.
• Provides ongoing direction and implements training programs for staff in the areas of:
  • Tour & Travel Section
  • Meetings & Groups
  • Local & Worldwide Corporate Agreements
  • Travel Agency Contracts
• Attend weekly EXCO meetings and relays relevant information to Department members
• Implements advertising campaigns and participates in joint advertising with Accor & Fairmont Hotels & Resorts
• Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways
• Responsible for gaining exposure and inclusion in companies’ worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly with Accor & Fairmont Hotels & Resorts. 
• Prepares monthly and periodic reports for General Manager as directed
• Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting
• Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved
• Monitors weekly sales activities to ensure individual sales calls objectives are achieved
• Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields
• Conducts weekly 3-month forecast meeting with Director of Revenue
• Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with GM or Accor & Fairmont Hotels & Resorts – based on volume (hotel’s top productive accounts)
• Liaises with Front Office, Banqueting, F&B and Finance re: all Hotel Sales Activities
• Liaises and directly monitors the Public Relation Department with regard to advertising, editorial and Press Releases requirement.

• Fluency in English language; ability to speak and present clearly and effectively
• Ability to work independently
• Excellent leadership, interpersonal and communication skills
• Analytical, pro-active and innovative mind
• Detail-oriented and highly reliable in thorough execution and follow-through
• High integrity and ability to keep confidentiality
• Bachelor’s Degree

• 5 years’ experience in Sales and Marketing position
• Pre-opening experience