Director of Sales & Marketing

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• To coordinate an effective and efficient Payroll management / Resource allocation through establishing a flexible work force throughout the division, based on the principles of Multitasking and multi Tasking.
• To establish annual budget, marketing plan and actions plans, with measurable objectives so as to achieve revenue and profit goals outlined in the annual business plan.
• To maintain complete and supported records of all sales agreements, contract and quotes for the hotel as per Sofitel Luxury hotels Policies and Procedures.
• To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize Operating results.
• To set individual sales goals by segments and by sales managers and       executives, track and review productivity on a monthly, quarterly basis.
• To direct, and coordinate sales team’s activities in order to secure new and repeat business in order to achieve and exceed budget.
• To track, measure and analyze the productivity of the sales team so as to achieve and exceed goals.
• To maintain a perpetual analysis of key accounts in the Dubai city market and group movements in the region. To have a thorough knowledge of the comp set activities in terms of sales and actions plans.
• To publish an accurate 90 day forecast of hotel room revenues in order to help operations department with staffing.
• To obtain and maintain an awareness of community, business, political and social factors which may affect hotel’s financial objectives.
• To ensure that room and banquet space inventories are reviewed bi-monthly and strategies are formulated to fill low occupancy periods.
• To ensure that utilization of various technology and software is maximized and that clean data are maintained at all times.
• To attend major trade shows and corporate functions to network and promote the hotel.
• To entertain and ensure sales team entertain potential and actual clients.
• To actively participate in daily and weekly revenue meetings in order to help hotel reach and exceed room revenue budget.

To ensure that all sales contracts follow the established Hotel Policies &

• Procedures and are based and sound commercial judgment.
• To define and target key accounts and develop effective solicitation with the sales managers.
• To review all blocked rooms and meeting space on a weekly basis to ensure that all business is traced for confirmation.
• To ensure a high level of exposure for the hotel through direct sales solicitation.
• To research and explore new markets and potential accounts for sales team to follow-up.
• To review sales files to ensure correct booking procedures, including history, contract, and room block
• To ensure that sales team project a warm, professional and welcoming image.
• To be demanding and critical when it comes to departmental standards.
• To ensure that all Departmental operations Manuals are prepared and updated annually.
• To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
• To conduct weekly meetings
• To ensure that up to date Delphi records of all corporate and group accounts.
• To ensure that all meetings are well planned, efficient and results oriented.
• To keep and so safeguard all contracts and financial documents.
• To identify training needs and plan training programs for the employees.
• To interview, hire and select sales team members who are able to work within the Sofitel new brand standards, and agree to multi-tasking
• To ensure that the departmental employees are Multi Skilled and have the necessary skills to perform their duties and maximum efficiency, through consistent training in accordance with the annual Training plan.
• To assist in the training of subordinates as part of the effort to build an efficient team and to be able to take an active interest in their individual development and welfare.

• To supervise the employees within the department, ensuring that the correct standards and methods of service are maintained as stated in the Department Operations Manual and Credit Manual.
• To conduct staff yearly performance appraisal.

• To carry out quarterly, bi – yearly, yearly inventory of operating equipment.

Other Duties:            

• To assist in the building of an efficient team of employees by taking an active interest in their welfare, safety and development. To encourage them to maintain good relationships with their colleagues and all other departments.
• To ensure that all employees report for duty punctually wearing the correct uniform/attire and nametag at all times. And to ensure they maintain a high standard of personal appearance and hygiene and adhere to the hotel and department appearance standards. To control absenteeism.
• To ensure that all employees provide a friendly, courteous and professional service at all times.
• To assist in the training of employees ensuring that they have the necessary skills to perform their duties with the maximum efficiency and in the most productive manner.
• To supervise the employees within the department, ensuring that the correct standards and methods of service are maintained as stated in the Hotel and Department Operations Manual.
• To ensure that the Department's operational budget is strictly adhered to and that all costs are controlled and expenditures approved.
• To ensure that all the employees read and understand the hotel's Employee Handbook and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to Fire, Hygiene, Health and Safety.
• To comply with local legislation and be conversant and act in accordance with any such matters relating to your department.
• To respond to any changes in the department as dictated by the needs of the industry, brand or hotel.
• To be flexible and to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
• To attend trainings and meetings as and when required.
• To conduct and/or contribute to regular Departmental Communication Meetings.
• To provide updated information to the Management and other departments.
• To assess situations and to be able to react accordingly through analysis and perspective.
• To be available in front of the guests and colleagues, and to serve as an example for other employees.
• To ensure rosters are posted and timesheets are submitted on time.
• To ensure that all employees are treated fairly and consistently as outlined in their terms and conditions of employment, local legislation, and company / hotel policies and procedures.
• To undertake duties of the Duty Manager as dictated by the Hotel’s Duty Managers Roster.

• Bachelor’s degree /or Hotel Management degree is an asset.
• Minimum of 5 years of experience in a senior sales management capacity within the hospitality industry or related tourism field.
• Revenue management experience essential.
• Knowledgeable in social media analytics and data analysis.
• Excellent communications skills - interpersonal, written and public/media relations.
• A proven record of results-oriented leadership and team development.
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Your team and working environment:

• Sofitel Shahd Al-Madinah boasts a landmark location in the center of Madinah, a short walk from the northern entrance of the Al-Masjid an-Nabawi. The property features 469 keys, including the most luxurious suite in Madinah, two- and three-bedroom suites, three dining outlets, an executive lounge, two meeting rooms and a fitness center with a gym, stand out as a beacon of modern luxury and French savoir-faire, blending the brand’s unique sense of joie de vivre with the very best of the local.