Director of Marketing

COMPANY DESCRIPTION

We are far more than a worldwide leader. We are more than 240000 women and men who share something unique.
Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences
Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion

SOFITEL DUBAI the obelisk

Sofitel Dubai the Obelisk is Sofitel’s largest property in the Middle East. The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French “Joie de Vivre”. Guests have the option to unwind at the Sofitel Spa with L’Occitane and outdoor pools with private cabanas or workout in a fully-fledged fitness center. Business travelers have access to 1,589 square meter of meeting space including one state-of-the-art ballroom ideal for the most sought after social gatherings.

Sofitel Dubai the Obelisk will infuse the brand’s essence with capitalizing on a perfect balance of modernism and ancient Egypt reflective of the renowned design elements of Wafi. If you are as excited as we are about connecting hearts and showing your guest passion, join us as the next Heartist and help us to make Sofitel Dubai the Obelisk a truly welcoming destination!

The Position

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness

KEY ROLES & RESPONSIBILITIES

• Manage all activities within the marketing department, ensuring all brand standards are followed
• Create & execute the annual strategic and seasonal marketing plan according to budget
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
• Plan and oversee the hotel’s advertising and promotional activities
• Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
• Develop strong relationships with the media as well as with tourism industry partners
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
• Plan and oversee the hotel’s advertising and promotional activities
• Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
• Verify all advertising for the hotel in digital channels is in alignment with brand voice
• Build and maintain positive relations with Accor Corporate and Regional offices
• Oversee photo and video shoots for the hotel and seasonal campaigns
• Other duties as assigned

PERSONAL ATTRIBUTES

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Knowledge of basic accounting, math skills and analytical capabilities required.
• Ability to assess/evaluate employee’s performance fairly.
• Must have strong interpersonal skills with attention to detail
• Strong written and verbal communication skills
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Problem solving skills
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Creative, independent, and manages stress gracefully
• Ability to meet deadlines consistently
• Pro-active and takes initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related major
• Minimum 5 years’ experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• An experienced marketing expert, a dynamic and self-driven, creative individual
• An engaging and empathic leader 
• Strong luxury hotel background is preferred
• Fluency in English, written and spoken