Director of Marketing

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Rixos Hotels is seeking an experienced and visionary Director of Marketing to join the Executive Leadership Team at Rixos Phu Quoc, a landmark luxury all-inclusive resort in Vietnam.

Reporting directly to the General Manager, the Director of Marketing will play a pivotal role in defining the resort’s brand positioning, go-to-market strategy, and commercial success. This executive role will lead all aspects of marketing, communications, digital strategy, brand storytelling, and customer engagement throughout the pre-opening and operational phases of the resort.

The successful candidate will be a strategic marketing leader with a strong luxury hospitality background, a passion for creating impactful brand experiences, and the ability to position Rixos Phu Quoc as one of Southeast Asia’s most desirable luxury resort destinations.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop and execute the overall marketing strategy for Rixos Phu Quoc in alignment with Rixos brand standards, business objectives, and ownership expectations.
• Establish the resort’s positioning within key international and regional markets, creating a strong brand presence ahead of opening.
• Develop compelling brand narratives that bring the “All-Inclusive, All-Exclusive” philosophy to life.
• Identify market opportunities, consumer trends, and competitive insights to drive strategic marketing decisions.
• Partner closely with Commercial, Sales, Revenue Management, F&B, and Operations teams to maximise business performance.

Pre-Opening Marketing & Launch Strategy

• Lead the marketing pre-opening strategy, ensuring strong awareness, demand generation, and market engagement ahead of launch.
• Develop and execute the resort launch campaign, including brand activations, PR initiatives, partnerships, and media engagement.
• Build the marketing calendar, campaign roadmap, and communication strategy for opening and beyond.
• Establish relationships with key media, influencers, luxury travel partners, and industry stakeholders.
• Ensure all marketing touchpoints reflect the positioning and promise of a world-class luxury resort.

Digital Marketing & Customer Engagement

• Oversee digital marketing strategy including website performance, SEO, paid media, social media, CRM, and content marketing.
• Develop engaging digital campaigns that drive awareness, conversion, and guest loyalty.
• Leverage data and insights to optimise marketing performance and customer engagement.
• Collaborate with global and regional digital teams to maximise brand reach and effectiveness.
• Ensure a consistent and premium brand experience across all digital platforms.

Brand Communications, PR & Partnerships

• Lead public relations strategy to build awareness and reputation for Rixos Phu Quoc.
• Develop strong relationships with media, journalists, influencers, and strategic partners.
• Create storytelling opportunities around the resort’s unique experiences, culinary concepts, entertainment, and destination offering.
• Support commercial objectives through impactful campaigns, partnerships, and brand collaborations.
• Manage brand reputation and ensure consistent communication across all channels.

Marketing Leadership & Team Development

• Build, lead, and develop a high-performing marketing team.
• Establish clear objectives, processes, and performance standards within the marketing function.
• Mentor and develop team members, fostering creativity, collaboration, and innovation.
• Create a culture of excellence, accountability, and continuous improvement.
• Partner with department leaders to ensure marketing supports overall resort success.

Commercial Performance & Budget Management

• Manage the marketing budget effectively, ensuring strong return on investment.
• Measure campaign performance through analytics, reporting, and key performance indicators.
• Partner with Sales and Revenue teams to support demand generation and revenue growth.
• Identify opportunities to enhance brand visibility, market share, and customer acquisition.
• Balance brand building with commercial objectives to drive sustainable performance.

The ideal candidate will demonstrate:

• Proven experience as a Director of Marketing or senior marketing leader within an international luxury hotel, resort, or lifestyle hospitality environment.
• Strong background in pre-opening projects, luxury resorts, and destination marketing.
• Experience developing and executing successful brand strategies, integrated campaigns, and market positioning initiatives.
• Strong understanding of luxury travel, digital marketing, PR, social media, and customer engagement.
• Experience working with international hospitality brands, ownership teams, and corporate stakeholders.
• Exceptional storytelling, communication, leadership, and stakeholder management skills.
• Commercial mindset with the ability to translate marketing initiatives into measurable business results.
• Ability to operate strategically while maintaining strong attention to execution and detail.
• Experience in Asia, ultra all-inclusive resorts, or luxury lifestyle hospitality would be highly advantageous.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.