Director of Marketing

For more than a century, Hamilton Princess & Beach Club is Bermuda's only luxury urban resort. Our world-class accommodations, internationally revered modern art collection, celebrated restaurants, spa, and more, are why we appeal to Bermuda’s luxury travelers, as well as our magical team of colleagues.

Here at the iconic “Pink Palace” we embrace the spirit of being unique, passionate, pleasant, while keen on turning moments into memories for our guests – the Fairmont way. 

As a member of our Princess Team, all Heartists are valued and recognized, the same as our guests and local communities. Consider joining us, if you enjoy:

• Connecting guests to the extraordinary place we call home
• Discovering a broad offering of career paths
• Learning and thriving among a group of international hospitality professionals
• Being passionate about people and attentive to the world - we are globetrotters!
• Going beyond the walls of our hotel to support our community
• Taking pride in our differences

Then this could be THE perfect opportunity for you, and we cannot wait to welcome you.

#WeAreHamiltonPrincess

As the leader of our Sales & Marketing team your passion, strong strategic leadership, business development, and engaging interpersonal skills will ensure that Hamilton Princess & Beach Club has a well-developed presence in the luxury market.

Summary of Responsibilities:

Reporting to the General Manager, the Director of Marketing, responsibilities and essential job functions include, but are not limited to, the following:

• Create and ensure effective implementation of marketing strategies and programs to increase occupancy and make profitable use of Hotel accommodation, meetings and leisure facilities
• Collaborate with the Sales, Rooms, and Food & Beverage leaders to set the direction for target markets in terms of partnerships, maximizing revenue potential, market intelligence, and product reviews within the competitive set
• Drive and evolve a holistic social strategy, developing platform-specific approaches across Hamilton Princess social ecosystem, including Facebook, TikTok, Instagram, Threads, Pinterest, Twitter, LinkedIn, and emerging platforms.
• Lead and direct the creation of all marketing and promotional content using both internal resources and external vendors as required
• Identify, develop, and maintain effective key business relationships
• Lead, motivate, coach, and manage all aspects of the department team member's performance towards achieving exceptional guest service and employee satisfaction results
• Develop and maintain close and effective working relationships with all supporting departments
• Consistently offer professional, friendly, and proactive customer service while supporting fellow colleagues
• Demonstrate Fairmont core values in all interactions
• Review travel industry research to identify trends in the luxury market and develop strategies to create awareness of Hamilton Princess as a luxury property
• Follow and ensure compliance with all corporate, hotel, and departmental policies and procedures
• Perform any other function-related duties and projects as assigned

Qualifications:

• University/College degree in Hotel or Business Management preferably with a concentration in Marketing is required and candidates demonstrating continued professional development are strongly preferred
• Seven to ten years of Marketing experience and a minimum of five years in a senior leadership position and managing large teams within a luxury hotel is required
• A minimum of five year's international experience in a luxury hotel is strongly preferred
• Comprehensive understanding of the creator landscape, a proven track record of crafting and executing creative marketing plans tailored for social media platforms such as Facebook, TikTok, Instagram, Pinterest, Threads, Twitter, LinkedIn, and emerging platforms. 
• Extensive experience in the management of outside vendors such as public relations, social media, advertising etc. agencies
• Demonstrated ability to effectively interact with ownership and their representatives, corporate management, guests, and colleagues at all levels is required
• Demonstrated success in strategically marketing properties in transition to maximize growth
• Demonstrate excellent interpersonal, presentation, and communication (written and verbal) skills
• Demonstrated knowledge of budget planning and financial controls is required
• Must be a results-oriented, highly motivated individual, with a positive attitude
• Proven ability to work efficiently in a demanding and fast-paced environment
• Proven ability to focus attention on guest and colleague needs, remaining calm and courteous at all times
• Proven ability to work cohesively as part of a team in a multicultural, diverse environment
• The ability to travel and work non-traditional hours is essential

Physical Aspects of Position (includes but are not limited to):

• Constant standing and walking throughout shift  
• Must be able to push, pull, lift weights up to 50 lbs 
• Visual Effort: Medium  
• Environmental Stress: Busy Atmosphere  
• Applicants must have permission to work in Bermuda in accordance with Bermuda Immigration legislation