Content Factory Lead F/M/X

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 2,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. 

Accor Tech & Digital, jobs in the tech field where intelligence is above all human ! 

We are the Digital & Business Factory of the Accor Group, the innovation and transformation laboratory of the global leader in the hospitality industry;  

With our 700 - Heartist®, we bring together the best of hospitality and the best of tech & digital.  

Our ambition: to offer personalized, memorable, and sustainable experiences.  

Here, we give birth to new ways of traveling in each of our 5,500 hotels, closest to our 100 million customers in 110 countries.  

Here, we are at the heart of a fantastic playground for designing and creating digital products and services, for our customers and our hotel teams, generating maximum value for our company.  

Here, your scope will have no boundaries, so dare to impact on the world with us!  

Here is where your greatest challenge awaits you:  

As the Content Factory Lead, you will be in charge of the Content Factory team. Attached to the ecommerce department, this newly created team sits in the central Content Strategy team and acts as a service provider for internal teams (brands and regional teams), hotels and external partners, providing content management services. 

Managing 3 Content Managers and growing the team will be your key priority to elevate it as a center of excellence for content, ensuring ultimate content quality and availability on Accor content ecosystem.  

The good knowledge of content best practices, monitoring of industry standards and trends will drive your decisions and give you privilege position to deliver valuable recommendations to all Accor stakeholders.  

Team upskilling, workload and performance monitoring, workflow optimization, automation will be your daily tools to optimize time to market, provide high-end service quality and maximize user satisfaction. 

Curious, well organized, creative and looking outside the box will be your drivers to meet this challenge!  

Your mission:  

1# Supervision of the Content Factory 

• Management of the team composed of 3 Content Managers: identify skills and affinities, axis of progress, training needs 

• Definition of the team upskilling strategy on 2 key pillars: 

• content management: photo quality analysis, sorting, fine tuning and indexation through effective descriptions, and guidance to the users to raise awareness on content prerequisites 

• content production: building expertise on editorial content writing, image creation through GenAI tools 

• Team performance monitoring, business impact monitoring and reporting 

2# Grow the team expertise to become a Center of Excellence for content 

• Monitor and understand market best practices (content trends, solutions, AI) 

• Analyse Accor DAM Content stock: draw statistics on available assets, understand usage and ROI 

• Issue recommendations for content investment or creation (specific types, formats or topics) 

• Grow expertise around content production through GenAI (editorial, image, translations) 

• Participate in content sharing sessions 

3# Managing the run of the Content Factory 

• Acquire a thorough knowledge of the different internal clients 

• Operational management: workload management and task dispatch within the team to ensure service continuity and time to market 

• Ensure service quality: satisfaction monitoring and continuous workflow optimization 

• Analyse KPI and be proactive in proposing solutions 

• Organise and prepare Steering committees with internal stakeholders  

4# Contribution to content tools strategy and continuous improvement 

• Develop extended expertise on internal content tools (AEM Sites, Assets and Asset Share) 

• Identify and share content tools limitations, optimization requirements and automation ideas with the product and technical teams 

And you?  

• 7-10 years of experience in operational team leadership (Content Factory, Content Managers, Project managers) 

• Proven expertise in project deployment and service optimization (e.g., transition with external providers, workflow management) 

• Experience in performance management and KPI monitoring, with the ability to provide optimization recommendations 

• Strong interest in AI technologies and curiosity for genAI applications in content management 

• Experience in digital content management and Digital Asset Management (DAM) analysis, with the ability to leverage data to identify improvement areas 

• Proven track record in providing strategic recommendations based on market benchmarks and content trends 

• Adaptability to dynamic environments, with the ability to quickly adjust resources and priorities based on internal demands 

• Strong stakeholder management skills, with the ability to synthesize strategic insights for Content Managers, Steering Committees, and internal clients 

• A plus: knowledge of retail, luxury, or hospitality sectors 

• Fluent English is mandatory; a third language is a plus  

Accor dares to impact:  

- the world   

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.  

• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects. 

- your career:   

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.  

• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.  

- Specifically, at Accor Tech & Digital: 

• Remote work in France and flexible work options: work from home, our offices or even our hotels and coworking spaces. 

• Every Wednesday afternoon, dedicate your time to deep work and personal development. 

• Work in a multicultural and English-speaking environment. 

• Continuous improvement & training: Hackathons, exceptional technology partnerships, dedicated talent management, and a dedicated training platform, Digitech Academy & certifications. 

and also, 

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.  

• Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).  

• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.  

• Sustainable Mobility Package up to €600 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).  

• €10 meal vouchers.  

• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.  

• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas. 

Your talent and motivation are our only selection criteria. 

We value the richness of the diverse nationalities, personalities, and professional backgrounds. 

We know how to adapt to the specific needs of our employees, including those with disabilities. 
We encourage all applications, regardless of gender, so go ahead and apply! 

Recruitment is all about people!    

Is this mission appealing to you? Apply, and we will offer you:  

1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.  

1. An interview with the team manager responsible for the role you are interested in.   

1. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire.  

1. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.  

1. A personalized feedback.  

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