Company Description
Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.
With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.
Become a Heartist®, and let your heart guide you into a world where life pulses with passion.
#WeAreHeartists
To discover the life that awaits you at Accor, visit Accor Careers.
Job Description
We are searching somebody for a fixed-term contract for around 6 months.
Purpose of the job is ownership of Paid Search and Metasearch channels for french market, being accountable for delivery and reporting of these channels and collaborate with Global teams on acquisition levers and acquisition projects.
MAIN COMPLEXITY/ CRITICAL ISSUES IN THE JOB:
- Stakeholder Coordination: Significant coordination required with eCommerce, marketing, global teams, partners and agencies.
- Analytical Requirements: Ability to analyse different KPI's, develop new approaches and implement action plans.
TASKS/ MAIN ACCOUNTABILITY:
- Set up and adapt campaigns based on flows, demand, and destination in need. Implement specific action plans in collaboration with eCommerce and marketing teams.
- Monitor, track, report, and present on paid search and metasearch performance in meetings and on an ad-hoc basis, developing relevant action plans when needed.
- Manage and optimize attributed marketing budgets, ensuring spend drives positive ROI and that fees are collected (where applicable).
- Collaborate and liaise with global teams/ agencies to optimize marketing campaigns for all channels under your responsibility.
- Suggest optimization through A/B testing and participate in pilot tests with the Global team/ agencies.
- Coordinate with publishers on improvements in Metasearch approaches, staying updated on newly launched Metasearch solutions and formats.
- Evaluate publisher recommendations and identify appropriate strategies relevant to the region.
Qualifications
- Results-oriented, data-driven approach.
- Excellent analytical skills for data interpretation and report generation.
- Adaptability to fast-paced environments with a deadline-driven focus.
- Strong communication skills and ability to manage multiple stakeholders.
- Experience in analytics tools will be an added value: PowerBi, Tableau, GA.
- Proficiency in MS Office applications.
- Minimum 3 years’ eCommerce experience, preferably in Paid Search or Metasearch, and/ or in travel/ hospitality industry.
- Language requirement: English and French.
Additional Information
What's in there for you?
Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, medical and sport subscription and much more!
Work in a multi-national team.
Hybrid way of working (3 days in the office + 2 days at home).
Are you ready to make a difference in the world of social media and hospitality? If you see yourself thriving in this role, apply today and become part of a dynamic and innovative team.
#WeAreHeartists
