Assistant Digital Marketing Manager

Join us at Accor, where life pulses with passion!​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

Assistant Digital Marketing Manager 

About the role:

As the Assistant Digital Marketing Manager, you will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics. You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/ sales, agencies and third parties. 

Key Responsibilities: 

Digital Marketing Strategy Development: 

• Be a custodian of digital domain and strategize and create go to market plan.  

• Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing Search Engine Optimization/Search Engine Marketing (SEO/SEM), email, and display advertising. 

• Design the media plan and execute targeted campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, OTAs, and third-party digital platforms. 

Website, Owned Channels, Content Management and Audit: 

• Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates. 

• Regularly update the website, owned channels, aggregator platforms with new features, promotions, images and content in collaboration.  

• Monthly audit all the content and refresh it with the latest updates and promotions. 

Online Reputation Management: 

• Review all owned and external portal on brand content.  

• Leverage online reviews to increase brand credibility.  

• Liaise with internal stakeholders on handling guest comments  

Industry Trends and External Relations/ Agencies/ Influencers: 

• Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep the hotel ahead of the competition. 

• Handle and coordinate with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively. 

• Collaborate with influencers, Key Opinion Leaders (KOLs) for hosting's and increase digital footprint and engagement  

• Drive Online PR and SEO  

Content, Ad assets and Copywriting: 

• Develop compelling and on-brand digital content, including graphics, videos, and other assets. 

• Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials. 

• Review and refine copywriting to ensure clarity, impact, and brand consistency. 

Performance Tracking and Reporting: 

• Utilize digital analytics tools to monitor website performance, track room nights, website traffic, and look-to-book conversion ratios. 

• Prepare and present detailed performance reports on a weekly and monthly basis, including key metrics, insights, and recommendations. 

• Devise and maintain a monthly Key Result Area (KRA) chart to track growth and performance across digital channels. 

Collaboration with Sales and Revenue Management: 

• Liaise with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings. 

• Collaborate on strategies to improve look-to-book conversion ratios and overall revenue performance. 

Your Skills and Qualifications include:

• Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.
• Proven experience (5+ years) in digital marketing roles within the hospitality or a related industry, with a track record of successful campaigns and driving revenue.
• Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS).
• Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies.
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Your team and working environment:

At Movenpick Ambassador Hotel Accra, we're more than just colleagues – we're a family! Experience a supportive and inclusive work environment where everyone contributes to our success. Enjoy fun activities, celebrate achievements together, and grow your career with a business-driven team that values your contributions.

Be part of something special.

Our commitment to Diversity & Inclusion:

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

Why work for Accor?

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist®, and let your heart guide you into a world where life pulses with passion.