Regional Director of Marketing & Communications

Fairmont Hotel Vancouver, known as the ‘Castle in the City’, with its chateau-style green-clad copper roof and gargoyles is an architectural landmark in the heart of Downton Vancouver that captures the hearts and imaginations of all who visit. A registered heritage property operating since 1939, the hotel symbolizes grandeur and timeless elegance.  In spring 2019, Fairmont Hotel Vancouver completed a $75M, five-year multiphase revitalization project. With its prestigious address on Georgia Street, this castle is surrounded by a diverse arts community of galleries and theatres, a thriving shopping district, exhilarating nightlife and world class cuisine. Join our team and welcome our guests to extraordinary experiences at their home away from home.

Regional Director of Marketing & Communications
As the Regional Director of Marketing & Communications, you will proudly represent Canada’s Pacific Northwest (PNW) Region, consisting of five exceptionally unique world-class city hotels; Fairmont Empress, Fairmont Hotel Vancouver, Fairmont Pacific Rim, Fairmont Vancouver Airport and Fairmont Waterfront.

You will report to the Director of Sales and Marketing with a dotted line to the Regional Director of Sales & Marketing, leading Fairmont Hotel Vancouver’s Marketing and PR, and oversight of PR and communications for the Pacific Northwest region. You will also work closely with Fairmont’s Corporate Office on brand PR initiatives. You will collaborate with the PNW Region’s Directors of Sales & Marketing and PR & Marketing Managers to oversee the implementation of annual marketing and PR plans.

Your Key Relationships include: Directors of Sales & Marketing, Directors of Food & Beverage, General Managers, Directors of Operations, Catering & Special Events, Sales Managers, the Regional Director of Sales & Marketing, and the Regional Director of Digital Marketing.

Your team and working environment:

As Regional Director of Marketing and Communications, you will lead the marketing and communications team at Fairmont Hotel Vancouver. You will be based at the Fairmont Hotel Vancouver with support from both roles, as well as support from Fairmont corporate office.

Your Business Goals will be:

• Create strategies to maximize profitability of Hotel Vancouver through marketing and public relations tactics that build revenues, improve luxury positioning and maximize profits
• Development and management of Marketing / Communication strategies for the hotel
• Strategic oversight of PNW regional communications and PR initiatives, including crisis communications.
• Ensures corporate brand initiatives are implemented within the region
• Contribute to hotel(s) revenue targets, customer satisfaction and efficiency goals
• Promote environmental and social initiatives within the community, while raising the profile of both the hotels, region and the brand

What you will be doing:

Fairmont Hotel Vancouver Marketing and Communications:

• Development and management of Marketing / Communication strategies, events & activations for the hotel
• Contribute to hotel revenue targets, customer satisfaction and efficiency goals
• Create strategies to maximize profitability of property through PR & Marketing tactics that build revenue, improve luxury positioning or maximize profits
• Develop communication strategies and execute public relations programs within the hotel and local/regional/national/international markets to extend the brand and support hotel’s revenue generation goals
• Develop and maintain a local crisis communication program
• Serve as a key contact in the hotel for the media, industry partners and the community
• Champion partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.

Regional PR:

• Act as the region’s liaison with Fairmont Corporate office to ensure the PNW Region is up to date with all corporate initiatives; advise corporate on regional and property level programs.
• Develop and oversee annual PR and communications plans for region and local hotel level.
• Oversee and assist with execution of all corporate and brand PR strategies and initiatives
• Assist in the development and management of the annual local hotel and regional PR budgets.
• Contribute to hotel revenue targets for hotels in the Pacific Northwest region.
• Create strategies to maximize profitability of each property through PR strategies that build revenue or reduce costs through effective management and planning
• Liaise with tourism partners to maximize awareness of the hotels through the regional visiting media program.
• Develop partnerships on a regional and local hotel level to drive brand awareness and advocacy.
• Oversee the region’s visiting media program, developing unique story ideas and programs that drive press placements in top tier publications.

Media Relations & Marketing Communications:

• Act as a spokesperson for the hotel and as a member of the crisis management team
• Generate new and traditional media initiatives
• Work with corporate PR to develop and execute brand initiatives
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Advise on marketing and advertising copy and provide editing for brand consistency
• Update press rooms and keep corporate PR and agencies informed of all news
• Develop and build positive relationships with local media and industry partners in key markets.
• Develop joint, regional and national promotional opportunities with other Accor properties
• Develop and maintain all media lists and contact information
• Consult and manage PR agencies, where applicable.
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events
• Conduct individual and media familiarization trips and regional media outreach/hosting as needed
• Work with tourism and airline partners where appropriate.
• Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities
• Extend brand reach with non-traditional marketing and media partnerships.
• Work with DOSM to leverage advertising and marketing programs
• Submit monthly media measurements reports to Corporate PR, DOSM and General Manager (and regional key stakeholders DOSM, GM)

Employee Communications and Talent & Culture Support:

• Provide crisis communications training and media training to hotel colleagues as needed
• Advise on messaging and content for hotel internal communication vehicles
• Provide writing and editing support to executive and Talent & Culture teams
• Develop PR strategies that align with employee engagement and community relations activities

Additional regional responsibilities:

• Support regional initiatives
• Provide strategic direction to regional PR and align corporate and regional objectives
• Support and align PR plans with regional hotels on property PR Managers/Directors
• Provide crisis communication leadership for the region to include:  manage crisis situations; training and media training for hotel executive teams as needed
• Assist with creation and administration of branded programs (provide feasibility and operational perspective)
• PR leadership role within the region, act as PR council to hotels in region.
• Pitch innovative and creative regional stories to garner media
• Pro-actively organize media visits and familiarization trips to targeted media.
• Cross promote/publicize local and regional stories
• Leverage media contacts for hotel and regional PR programs.
• Develop new partnerships and work as regional contact for Corporate PR, Corporate Director Business Development and marketing partnerships and Regional DOSM
• Champion Corporate PR activities within the region and spearhead regional brand launches (with support of corporate PR)
• Update Regional Vice President and Corporate PR regarding PR issues in the Region
• Provide PR transition support to new Hotels within the Region (i.e.: planning, due diligence, transition budgets and resource allocation – with assistance from corporate PR)
• Assist with orientation and training of new Public Relations Directors within the region
• Set strategy for region as it relates to liaising with PR agencies and new media market development

Your skills and qualifications include: 

• Bachelors’ degree and/or Diploma/Degree in PR and/or journalism degree with at least 8 years’ senior level PR experience
• Excellent written and verbal communication skills a must
• Flexible, results-oriented, decision-maker, positive, ability to handle multiple tasks, self-motivated, strong initiative
• Ability to travel and work flexible hours and days
• Ability to understand and interpret financial data
• Strong computer literacy
• Proven ability to create partnerships within industry and community

What is in it for you:

• Employee benefit card offering discounted rates at Accor properties worldwide
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility initiatives, including our Sustainability Committee and our Diversity, Equity & Inclusion Committee, championing 2SLGBTQIA+, Ability & Accessibility, Gender Equality, and Race & Cultural Diversity
• A competitive salary ranging from $100,000 - $110,000 with annual compensation reviews based on market,
• Exclusive Employee and Friends & Family Discounts at Fairmont Hotel Vancouver
• Exclusive access to the Pacific Northwest’s Food & Beverage Discount Program where you can enjoy 50% off food & beverage at our dining destinations in Vancouver, Victoria, and Whistler
• Complimentary One-Night Stay at Fairmont Hotel Vancouver as part of our Be Our Guest program
• Complimentary access to our learning and development programs through our Academies
• Discounted courses and certificate programs through eCornell
• Complimentary shift meals through our Colleague Dining Program
• Complimentary dry cleaning of business attire ($50 per month)
• Access to our Health & Benefits Program, including extended health and medical, dental, vision, and paramedical benefits once eligibility requirements are met
• Access to our comprehensive wellness program benefits through Greenshield offering complimentary counseling, wellness sessions, financial and family planning, etc.
• Access to our company-matched Defined Contribution Pension Plan (DCPP), company-matched Registered Retirement Savings Plan (RRSP), and Tax Free Savings Account (TFSA) when meeting eligibility requirements
• Paid annual vacation, 12 statutory holidays, and birthday leave once eligibility requirements are met
• Transit Subsidy Program offering payroll deduction for transit with company-provided discounts
• Opportunity to be nominated for and win your dream trip through our yearly employee and leadership recognition program
• Opportunity to develop your talent through coaching and our Leadership Mentoring Programs

Visa Requirements: Successful candidates must already be eligible to work in Canada. Hotel is unable to assist with Canadian work authorization.

Visa Requirements:
Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS