Regional Director, Marketing & Communications - Maternity Leave coverage

As the Regional Director, Marketing & Communications, you will proudly represent Canada’s Pacific Northwest Region, consisting of five exceptionally unique world-class hotels; Fairmont Empress, Fairmont Hotel Vancouver, Fairmont Pacific Rim, Fairmont Vancouver Airport and Fairmont Waterfront.

You will report to the Regional Director, Sales and Marketing, leading Fairmont Pacific Rim’s Marketing and Communications activities and providing strategic direction to the region. You will also work closely with Fairmont Hotel’s Corporate Office on brand communications initiatives and collaborate with the Region’s Directors of Sales & Marketing and team to oversee the implementation of these initiatives.

Why work for Fairmont Pacific Rim?

• Opportunity to develop your talent and grow within Fairmont Pacific Rim and across the world!
• A competitive salary, starting from $125,000.00 per annum
• Complimentary meal through our Colleague Dining Program
• Exclusive access to the Pacific Northwest Food & Beverage Discount Program with 50% off at our dining destinations in Vancouver, Victoria, and Whistler
• Travel reimbursement program for a TransLink monthly pass
• Extensive benefits package including health, paramedical, dental, vision, life and disability insurance for those meeting eligibility requirements
• Company-matched pension plan and ability to enroll in the Group Registered Retirement Savings Plan for those meeting eligibility requirements
• Complimentary hotel stay for newly hired employees with breakfast for two through our BE OUR GUEST program
• Distinctly West Coast, the hotel delivers unique experiences through creativity, artistry, and elevated hospitality, while remaining at the forefront of elevating the art, music and fashion programming in the city.
• Employee benefit card offering discounted rates at Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!

Your Key Relationships include: Regional Vice President, Regional and property Directors of Sales & Marketing, Directors of Food & Beverage, Directors of Operations, Catering & Special Events, Sales Managers, Area Revenue Management, and the Regional Director of Digital Marketing.

Your Committee Presence and Participation: You will support hotel and regional committees by participating or championing the committees as required, including but not limited to our Diversity, Equity & Inclusion (DE&I) Committee, our RiiSE Committee for gender equality, and Planet21, our Committee dedicated to Social Responsibility, Ethics and Sustainability.

Your team and working environment:

As Regional Director of Marketing and Communications, you will be based at and lead the Marketing and Communications team at the Fairmont Pacific Rim. You will support the Pacific Northwest Region Communications teams, as well as be the primary liaison to the Fairmont Hotels Corporate Marketing and Communications team.

What you will be doing:

Cosmopolitan by nature - With the most luxurious accommodation, extraordinary cuisine, inviting ocean views, cultural celebrations and West Coast recreation, Fairmont’s hotels in the Pacific Northwest are simply unrivalled.  Be an ambassador for the brand, where your marketing and communications skills, strong interpersonal skills and strategic vision will drive solid operating results, brand awareness and memorable guest experiences. 

Fairmont Pacific Rim Marketing and Communications:

• Develop and manage strategies to maximize profitability through Communications & Marketing tactics that build revenue, improve luxury positioning or maximize profits
• Contribute to hotel revenue targets, customer satisfaction and efficiency goals
• Oversee the creation and management of comprehensive marketing and communication strategies for the hotel
• Develop and maintain a local crisis communication program
• Serve as a key contact in the hotel for the media, industry partners and the community
• Contribute to revenue goals, customer satisfaction, and operational efficiency
• Champion philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.
• Advise on messaging and content for hotel internal communication vehicles
• Provide writing and editing support to executive and Talent & Culture teams
• Develop communication strategies that align with employee engagement and community relations activities

Regional Communications:

• Provide strategic oversight of PNW regional communications and PR initiatives, including crisis communications
• Oversee and assist with execution of all corporate and brand PR strategies and initiatives
• Create strategies to maximize profitability through strategies that build revenue or reduce costs through effective management and planning
• Oversee the region’s visiting media program, developing unique story ideas and programs that drive press placements in top tier publications
• Promote environmental and social initiatives within the community, while raising the profile of the hotels, region and the brand
• Dotted line oversight of the property based PR and Communications Teams through ongoing one-one mentorship and support
• Develop and oversee annual Communications plans for region and local hotel level including management of the annual hotel and regional communications budgets
• Liaise with tourism partners to maximize awareness of the hotels through the regional visiting media program
• Develop partnerships on a regional and local hotel level to drive brand awareness and advocacy

Your skills and qualifications include: 

• Bachelors’ degree and/or Diploma/Degree in PR and/or journalism degree with at least 6 years PR experience
• Excellent written and verbal communication skills a must
• Flexible, results-oriented, decision-maker, positive, ability to handle multiple tasks, self-motivated, strong initiative
• Ability to travel and work flexible hours and days
• Ability to understand and interpret financial data
• Strong computer literacy
• Proven ability to create partnerships within industry and community

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS