Company Description
At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.
We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.
At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.
Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.
Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.
Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless
Job Description
The Data Tech & Analytics Manager is a digital expert specialized in media tools, data and technology. He/she is a is a virtuoso digital mechanic at the heart of our media activity, managing the full stack of media tools ecosystem from tracking to audience strategies. He/she ensures a seamless usage of our media tools ecosystem and support brands and hubs in using it. His/her role is central to managing, analyzing, and optimizing media and advertising performances & strategies while ensuring the quality and reliability of campaign data.
Key Responsibilities
- Social and Display Media Tools Management: Oversee the use and performance of digital tools for advertising campaigns on social media and display platforms.
- Full Funnel Audience Strategy Definition: Recommend and implement audience strategies across the entire customer journey, from awareness to conversion.
- Customer Data Platform (CDP) Administration: Ensure the efficient functioning, management, and utilization of a CDP to centralize and enhance customer data usage.
- Display Media Partnerships Management: Negotiate media deals with display partners represents Media in the partnership governance (Google, Microsoft, Amazon, The Trade Desk, Quantcast, RTB House...).
- Dynamic Ads Management: Create, manage, and optimize dynamic ad formats to accurately target relevant audiences. Ensure the creation and maintenance of all the feeds that nourish dynamic formats.
- Advertising Retargeting Strategy Definition: Design & implement a full funnel retargeting strategy that will maximize campaigns reach and conversion.
- Campaign Data Reliability Assurance: Monitor and ensure the accuracy of collected data for all media levers, in collaboration with reporting lead in DM&E.
Qualifications
- Significant experience in digital marketing, data analysis, and online advertising.
- Proficiency with tools related to social media, display platforms, and CDPs.
- Strong analytical skills and ability to interpret data for strategy development.
- Excellent project management skills and the ability to collaborate with external partners.
- Thorough knowledge of dynamic ad formats and retargeting strategies.
- Analytical and strategic thinking.
- Ability to thrive in a fast-paced and evolving environment.
- Attention to detail and precision.
- Strong communication skills for effective interaction with internal and external teams.
Additional Information
Why Join Accor?
Accor dares to impact:
- the world
- We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
- We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.
- your career:
- We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
- Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
- We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities.
-and also :
- ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
- Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
- An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
- Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass).
- €10 meal vouchers.
- A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
- Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.
