Marketing Manager

The 25hours Hotel The Olympia is the first 25hours in Australia, located in the vibrant suburb of Paddington in Sydney. The building itself was formerly a popular cinema, which opened in 1911 and reflects its rich history throughout the guest experience.

The hotel has 109 rooms on six floors and will feature event and meeting areas, a Levantine restaurant, a street café, and a rooftop bar with a view of the Sydney City Skyline. A new era awaits at the 25hours Hotel The Olympia which will shape and transform Paddington, welcoming a vibrant and diverse team, bringing its vision to life.

COME AS YOU ARE & SHOW US YOUR VISION …

At 25hours, we don’t just provide a stay, we create an experience. As our Marketing Manager, you’ll play a key role in shaping how the world sees and feels our brand. You’ll bring energy, creativity, and strategy to the table, making sure every campaign, partnership, and activation captures the playful, curious, and bold essence of 25hours.

Working closely with the General Manager and operational teams, you’ll help position the hotel as one of Sydney’s most exciting cultural and lifestyle destinations — from our food and beverage experiences to events and creative collaborations.

This is your daily contribution to make 25hours the most talked-about destination...

• Develop and execute creative marketing campaigns that highlight our hotel, food & beverage outlets, events, and guest experiences.
• Champion the 25hours brand story across all touchpoints — from social media and digital to print, PR, and on-property activations.
• Manage day-to-day marketing efforts, ensuring consistency, quality, and a tone of voice that’s unmistakably 25hours.
• Support the development of marketing strategies and initiatives in line with business goals and revenue targets.
• Collaborate with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
• Stay in tune with Sydney’s local scene — from food and drink to music and art — and use your insight to craft campaigns that connect with our audience.
• Help plan and promote brand events, collaborations, and experiences that drive buzz and foot traffic.
• Track campaign performance and provide actionable insights to refine strategies and maximize ROI.
• Build relationships with local creatives, influencers, and brand partners to amplify our voice and presence in the market.
• Support with PR, media outreach, and community engagement, helping position 25hours as a cultural hub.

We are looking for you – with personality and that certain something:

• Proven experience in brand marketing, ideally within a lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
• Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be your toolkit.
• You’re a natural leader with the ability to inspire and grow a talented marketing team, while also working cross-functionally with other departments to deliver on 25hours’ brand promise. 
• A deep understanding of Sydney’s nightlife, food, beverage, and cultural scene is essential – your knowledge of the city’s pulse will help you make 25hours a must-visit destination.
• Experience in pre-opening brand strategy and marketing launches will give you an edge. You understand how to integrate a brand into a new space, from design to launch and beyond, ensuring it’s an unforgettable experience from day one.

What’s in it for you…

• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• A competitive package and plenty of opportunity for development.

You ready? You wanna join our 25hours Tribe?

Then get going, sign in and upload your CV along with your salary requirements. Jeremy is looking forward to your applications (in English only) and is the person to contact if you have any questions.