- Full-Time
- Permanent
- Sales & Marketing
- ACCOR
__jobinformationwidget.freetext.LocationText__
MOVENPICK MOVENPICK HOTEL KIGALI, Kigali, Rwanda
__jobinformationwidget.freetext.ExternalReference__
REF68485E
Marketing, Communication & Brand Manager
Region
MEA SPAC
Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.
Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.
Job Summary:
The Marketing , Communication & Brand Manager is responsible for developing and executing comprehensive brand and marketing strategies for a property. This role focuses on enhancing brand visibility, driving revenue growth through marketing initiatives, and ensuring consistent brand messaging in alignment with corporate guidelines. The individual will collaborate closely with the sales, operations, and digital marketing teams to ensure a cohesive brand presence and deliver exceptional guest experiences.
Key Responsibilities but not limited to:
Brand Strategy & Management:
- Develop and implement brand strategies for the property, ensuring alignment with corporate brand standards.
- Maintain a consistent brand identity and voice in all marketing materials, communications, and guest touchpoints.
- Conduct regular audits to ensure brand compliance and standards are met.
Marketing Campaigns
- Plan and execute hotel marketing campaigns to drive occupancy, room rates, and guest engagement.
- Collaborate with the property team to implement marketing initiatives based on property needs and local market trends.
- Coordinate media relations, public relations activities, and influencer partnerships to boost brand awareness.
Revenue & Business Development Support:
- Collaborate with the sales team to support B2C and B2B revenue targets through targeted marketing initiatives.
- Analyze market trends, competitive landscape, and guest insights to adjust marketing strategies accordingly.
- Support hotel activations, promotions, and guest experience enhancement.
Marketing Budget Management:
- Manage and allocate the annual marketing budget, ensuring a balanced investment in brand, digital, and traditional media channels.
- Monitor ROI of marketing campaigns and adjust spending to maximize impact.
Cross-Functional Collaboration
- Work closely with the General Manager, Sales Director and Corporate Office to align marketing strategies with operational goals.
- Serve as the primary point of contact for external marketing agencies, media partners, and creative teams.
- Coordinate with the revenue management team to ensure promotions align with demand patterns and revenue optimization strategies.
Reporting & Performance Monitoring:
- Regularly report on marketing KPIs, campaign performance, and brand awareness metrics.
- Provide strategic insights and recommendations to leadership based on marketing performance analysis.
- Develop quarterly and annual marketing reports for corporate headquarters and property management.
KPI :
- Increased brand awareness and market share.
- Achievement of targeted revenue and occupancy growth.
- Positive guest feedback and engagement on digital and social platforms.
- High ROI on marketing investments and campaigns.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in marketing and brand management, preferably in hospitality or a related industry.
- Experience managing multiple properties or a large, multi-faceted portfolio.
- Strong knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing.
- Exceptional project management skills, with the ability to manage budgets, timelines, and multiple stakeholders.
- Analytical mindset with the ability to interpret marketing data and make informed decisions.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Competencies:
- Strategic Thinking: Ability to develop and execute large-scale marketing strategies that align with business goals.
- Leadership: Proven ability to lead and inspire cross-functional teams.
- Creativity: Think outside the box to create innovative marketing campaigns and brand experiences.
- Collaboration: Ability to work effectively with internal and external stakeholders, including property managers, corporate teams, and external vendors.
- Data-Driven: Ability to leverage data to make informed marketing decisions and optimize performance.
- Adaptability: Flexibility to adapt marketing plans based on changing market conditions and property needs.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
Related jobs
Salary
Location
Novotel Pune Nagar Road, Pune, India
Experience Level
Executive
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Pune
Job Category
Sales & Marketing
Description
We are seeking a detail-oriented and customer-focused Assistant Reservation Manager to join our dynamic team in Pune, Maharashtra. As a key member of our hospitality organization, you will play a cruc
Reference
8cbe67b8-3f10-468d-b128-8965cb34f1e7
Expiry Date
01/01/0001
Salary
Location
ibis Mumbai Vikhroli, Mumbai, India
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Graduate Job
Locations
Mumbai
Job Category
Sales & Marketing
Description
•To supervise and contribute in the functions of Sales within the Sales Department at ibis Mumbai Vikhroli, ibis Thane & ibis Navi Mumbai, ensuring that various activities of the hotel are properly
Reference
3f564d46-92e9-4fba-a031-3d7b4b686c8d
Expiry Date
01/01/0001
Salary
Location
New York, United States
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ENNISMORE
Job type
Permanent
Locations
New York
Job Category
Sales & Marketing
Description
What you’ll do in the role…Act as a guardian of Delano, Our Habitas & SLS brand identities, building assets, guidance and tools to ensure thoughtful, memorable and compelling communication at every po
Reference
9eb7fbf5-60ee-4934-bdff-eb9ec52e436b
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Scottsdale
Job Category
Sales & Marketing
Description
Your knowledge of the hotel and the technical skill you display when responding to Guest telephone calls will prove you truly are a Fairmont professional. As a Reservation Coordinator, effective and e
Reference
004bd7c9-a2f0-4ae2-b46e-7cb8c951d3c8
Expiry Date
01/01/0001
Salary
Location
Raffles Singapore, Singapore
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
Singapore
Job Category
Sales & Marketing
Description
The Revenue and Distribution Optimization Manager analyses the hotel’s results and performance in various revenue streams and revises/recommends strategies to drive overall revenue for the hotel. The
Reference
5330db6d-0344-4205-996c-7f60364b4499
Expiry Date
01/01/0001
Salary
Location
Raffles Singapore, Singapore
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
Singapore
Job Category
Sales & Marketing
Description
The Raffles Service Agent delivers friendly and professional service that meets guest’s reservation experience expectations prior to their arrival.Primary ResponsibilitiesDelivers Friendly and Profess
Reference
1ae166bc-b76c-4bdb-97b1-aeaed92c031c
Expiry Date
01/01/0001
Salary
Location
Raffles Singapore, Singapore
Experience Level
Executive
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
Singapore
Job Category
Sales & Marketing
Description
The Raffles Service Executive delivers friendly and professional service that meets guest’s call experience expectations and is able to answer all types of enquiries.The position offers a centralised
Reference
bdd7b9ca-bbf3-436e-ba61-7da145c489f2
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
San Diego
Job Category
Sales & Marketing
Description
As a coordinator you will be responsible for providing clerical and administrative support to the Managers and further ensure department goals are met by providing administrative support to all facets
Reference
d0530020-b50b-41a1-b3fa-0225c9740b30
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Scottsdale
Job Category
Sales & Marketing
Description
Reporting to the Director of Studio F. Responsibilities and essential job functions include but are not limited to the following: Facilitate group operations for destination events, including but no
Reference
f0edda6c-2596-4286-9195-4878176502d0
Expiry Date
01/01/0001
Salary
Location
Mövenpick MS Royal Lily Nile Cruise, Cairo, Egypt
Experience Level
Executive
Job Schedule
Full-Time
Brands
MOVENPICK
Job type
Permanent
Locations
Cairo
Job Category
Sales & Marketing
Description
We are seeking a dynamic and results-oriented Cluster Digital Marketing and Communications Manager to elevate our online presence and drive direct bookings. This is a pivotal role focused on amplifyin
Reference
5e62f43b-e055-474f-bdaf-87a66299d58b
Expiry Date
01/01/0001