Company Description
Luxury & Lifestyle Division - Raffles & Fairmont Hotels and Resorts
Known for offering pioneering hospitality across some of the world’s most iconic and elegant addresses, Raffles and Fairmont are two globally renowned brands, both steeped in history and loved by generations past, present, and future.
Representing the pinnacle of ultra-luxury hospitality within Accor Group, both brands are currently going through exciting phases of rebirth and expansion.
· Raffles is the authentic heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage, and the environment. It’s glamour and enchanted elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend, and returns as family.
· Fairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests. As the site of many history defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.
Progressively shaping the future of luxury hospitality, both Raffles and Fairmont are focusing on employee journey and growth
Job Description
Accor and Fairmont & Raffles Hotels & Resorts is seeking a Digital Media Marketing Manager to own campaign delivery for ALL Accor in North America, with support to Raffles and Fairmont hotels. This role manages the media and social relationships and deliveries end-to-end, connects paid campaigns with owned channels, and turns performance data into clear insights and recommendations.
1. Campaign Orchestration & Delivery
•Own relationship with the media agency and support operational planning and execution of all campaigns for ALL NCA and support of Raffles & Fairmont hotels.
•Manage campaign communication calendars in collaboration with the Loyalty team along with timelines and go-live readiness.
•Monitor live delivery and optimization opportunities for review.
2. Paid and Owned relationship
Act as the coordination point between paid campaigns and owned channels ( SEO/organic and CRM) to keep messaging and sequencing aligned and avoid channels working against each other.
Partner with the SEO/organic team and the regional CRM Manager to align paid and owned content calendars.
Own relationship with the social media agency to manage organic content strategy and paid social for ALL NCA end-to-end, from content planning through paid amplification.
Flag opportunities to amplify high-performing owned content with paid, and vice versa.
Ensure audiences are consistent, correctly segmented and activated across both teams' campaigns.
3. Organization, Process & Financial Tracking
Build and maintain trackers, campaign status logs, asset libraries and reporting calendars.
Enforce internal martech usage, documentation and process consistency across campaigns.
4. Measurement & Reporting
Define KPI frameworks in partnership with the measurement team.
Contribute inputs to attribution and MMM work; validate tracking implementation.
Deliver post-campaign analysis and business recommendations.
Qualifications
- A minimum of 6 to 8 years of experience in Digital Marketing or E-Commerce, including direct ownership of an agency relationship (media or social).
- Experience running or coordinating multi-market campaigns, ideally spanning North America.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong understanding of current digital marketing concepts, performance strategy and best practices.
- Structured and process-driven, comfortable owning trackers, calendars and reporting cadence across markets.
- Excellent English, both verbal and written. French is a plus.
Additional Information
- Salary Range: The Ontario base salary range for this position is $75,000 – 88,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience and/or work location.
- Job Vacancy: This is a temporary fixed-term contract opportunity created to cover a maternity leave absence. We are seeking a qualified candidate to assume the responsibilities of the role for the duration of the leave period.
- AI Disclosure: We use artificial intelligence to help screen and assess applications for this position. These tools assist our hiring team but do not replace human judgement. Hiring decisions at every stage of recruitment are ultimately made by humans.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
