Digital Experience Intern

Luxury & Lifestyle Division - Raffles & Fairmont Hotels and Resorts

Known for offering pioneering hospitality across some of the world’s most iconic and elegant addresses, Raffles and Fairmont are two globally renowned brands, both steeped in history and loved by generations past, present, and future.

Representing the pinnacle of ultra-luxury hospitality within Accor Group, both brands are currently going through exciting phases of rebirth and expansion.

· Raffles is the authentic heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage, and the environment. It’s glamour and enchanted elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend, and returns as family.

· Fairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests. As the site of many history defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.

Progressively shaping the future of luxury hospitality, both Raffles and Fairmont are focusing on employee journey and growth

Reporting to Digital Experience & Performance Manager (based in Dubai), the Digital Experience Intern will play a hands-on part in maintaining the digital presence, supporting day-to-day website operations, and driving E-commerce business across multiple platforms, including Raffles.com, Fairmont.com, ALL.com and the ALL.com App.

As a key liaison between the brand digital team and our global property teams, you will ensure our digital platforms mirror the high-touch, "white-glove" service of our physical hotels. This role offers an immersive learning experience in luxury e-commerce, content strategy, and digital performance management, while directly contributing to the digital guest journey from discovery to booking.

Overview of Activities:

1. Website Content Contributions

· Content Management: Support regular content updates across key global brand pages (e.g., Homepage, Dining, Spa, Golf, and brand initiatives).

· Editorial Updates: Assist in publishing "living" and dynamic content (e.g., new hotel openings, Fairmont Magazine, destination travel pages).

· Brand Integrity: Ensure all copy, imagery, and links adhere strictly to brand tone of voice, formatting standards, and luxury positioning.

· Coordination: Support the alignment of website content in coordination with cross-functional global marketing and editorial calendars.

2. Property Assistance & Support

· Property Enablement: Act as a first-line support contact for individual hotel property teams contributing content to the websites.

· Quality Assurance: Review and quality-check content submitted by properties, ensuring outstanding grammar, brand alignment, SEO compliance, and luxury image quality before publishing.

· Guidance & Education: Support the creation of guides, and help educate property teams on CMS usage, brand digital guidelines, and content best practices.

· Issue Triage: Manage and prioritize incoming support requests and content inquiries from properties, resolving simple tasks and escalating critical issues to the senior team.

· Feedback Loop: Help flag recurring property pain points to identify training gaps or process improvements.

3. General Website Maintenance & Quality Control

· Asset Lifecycle: Proactively monitor and assist in managing expiring digital and image assets to maintain licensing compliance.

· Content Audits: Conduct routine content audits to detect and resolve outdated, broken, or inconsistent pages and links.

· Device QA: Perform rigorous quality assurance checks across desktop, tablet, and mobile platforms (checking for rendering issues, broken links, 404 errors, and typos).

· Technical Escalations: Identify and document CMS or front-end technical bugs, and log them clearly for the technical product or IT development teams.

· SEO Support: Assist in executing basic SEO and GEO best practices (e.g., optimizing alt text, heading hierarchies, meta descriptions, and internal linking structures).

4. Performance & Monitoring Support

· Analytics Reporting: Pull foundational web performance metrics (page views, unique visitors, bounce rates, booking funnel drop-offs) from tools like GA4, ContentSquare, or Tableau.

· Competitor Benchmarking: Research and compile benchmarking reports on digital trends and features across other luxury hospitality and lifestyle websites.

Education: Currently pursuing or recently graduated with a degree in Digital Marketing, E-Commerce, Hospitality Management, Business Administration, or a related field.

· Experience: Previous internship, university project, or personal experience in content management, blogging, or digital marketing is highly preferred.

· Digital Literacy: Familiarity with Content Management Systems (CMS) (e.g., Adobe Experience Manager, WordPress, Drupal) is a strong plus. Basic understanding of SEO concepts (headings, metadata, keyword intent). Interest in or basic knowledge of web analytics (e.g., GA4, ContentSquare).

· Language & Communication: Exceptional written and verbal communication skills in English, with a sharp eye for grammar, spelling, and copyediting. Additional languages (especially French or Arabic) are an advantage.

· Attention to Detail: Meticulous attention to detail with an eye for design, typography, and image cropping to maintain an ultra-luxury aesthetic.

Qualities:

· Curious Learner: Possesses a natural curiosity about digital product management, UI/UX, and data-driven performance marketing.

· Collaborative Spirit: Comfortable working in a matrix environment, providing expert service to multiple brand leaders while maintaining functional excellence.

· Proactive Self-starter: Comfortable working independently and managing your own workflow. You are a disciplined "remote-integrated" professional who keeps projects moving forward.

· Innovation Mindset: A proactive desire to move beyond "maintenance" to drive continuous digital advancement.

· Luxury-Minded: Appreciates the "white-glove" standard of service and is eager to translate it into a frictionless, elegant online guest journey.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.