Loyalty Marketing Performance Manager (M/F/X)

"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

As part of the Global Loyalty & E-Commerce division and the Loyalty Commercial Performance team, you will be responsible for improving the sales and marketing performance of our Loyalty programme, in particular by implementing steering models that will enable us to challenge the existing and innovate alongside the various Accor Business Units.

Monitor and improve the sales and marketing performance of the loyalty  programme 

• Gather business needs and lead the implementation of performance dashboards for: BtoB, customer feedbacks & Marketing campaigns
• Analyse & challenge the performance of sales, hubs & brands
• Sales : manage the performance and R.O.I. of incentive mechanisms
• Marketing operations: manage the points-based generosity of our loyalty campaigns: allocation keys and performance monitoring

Analyse the market competitiveness

• Market watch to track and share best practices in terms of marketing activation campaigns
• Run ad hoc studies related to the programme competitiveness and performance

Create and lead the ALL sales pitch

• Based on the main KPIs demonstrating the value of the loyalty programme, formalise pitches to promote the programme to different stakeholders: internal, BtoB customers, hotel owners, partners

Key points about the perimeter

• Accor’s asset-light business model requires us to demonstrate that every element of our loyalty programme is a source of profit for the hotels
• A variety of profiles (marketing, tech, sales, e-commerce, customer service client, operations) in 4 hubs (Americas, Asia, Europe, China)
• A department acting as a global center of excellence and leadership across all brands.
• 1 Programme, 40 brands, 110 countries, 5.500 hotels, +80M loyalty members
• Diversified challenges: BtoC & BtoB, leisure & business, national & international

• Master’s degree in Marketing
• 5-10 years of proven experience in Marketing/performance monitoring/CRM
• Experience within the travel industry, a loyalty programme and/or Finance is an advantage
• Analysis, modelling and reporting
• Curiosity & passion to challenge the status quo
• Global vision and pragmatism
• Language: French, Fluent English
   

What benefits can Accor offer its employees?

A real Work life balance :

• Remote work : up to 12 remote days per month depending on team workflow. Extra allowance for /Reimbursement of IT equipment and other daily allowances
• For ‘autonomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.

Work Everywhere :

• Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee
• Green allowance of up to 700€/annum for employees using eco-transport (such as electrical bike, scooter). Pass Navigo subsidised by a maximum of 75%
• The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…) at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!
• On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking

Attractive Finance benefits :

• Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year
• 700 €/year Allowance Green transportation such as electrical bike, scooter.
• Pass Navigo subsidised by a maximum of 75%
• Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles

Learning & development:

Management talent at the earth our of HR Accor strategy.

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths

Our Culture #BeALLyouAreWithALLyourHeart

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.

#AccorDigitalFactory