- Full-Time
- Permanent
- Sales & Marketing
- ENNISMORE
__jobinformationwidget.freetext.LocationText__
London, United Kingdom
__jobinformationwidget.freetext.ExternalReference__
REF2938O
Head of Digital Marketing - The Hoxton & Working From_
Region
Luxury & Lifestyle
This vacancy has now expired. Please see similar roles below...
We are looking for a Head of Digital Marketing to join our Brand team at Ennismore. This is an exciting new role in our growing company, created to lead performance marketing and CRM to support the commercial objectives of 2 brands in our global collective.
Based in London, reporting directly to the EVP of Brand Marketing, the Head of Digital Marketing will be responsible for delivering full funnel performance strategies to drive the commercial success of our brand.com websites while ensuring the effective growth and performance of all digital channels.
Working with in-house digital product teams and external global agencies, the role will both own strategy, budget, execution and reporting for all central brand campaigns and lead property performance marketing for The Hoxton and Working From.
It’s a hugely exciting time to join our company and these brands as we move towards a full relaunch of digital platforms and booking engines for all brands with a background of global expansion across Europe, the Middle East, the Amercias and Asia Pacific.
What you’ll do in the role…
- Be the team’s expert voice in an ever-evolving world of paid performance channels, SEO, CRM, social media and any and all new digital commercial platforms
- Manage an in-house team including a CRM Manager and Digital Marketing Exec
- Work closely with a busy but close-knit brand leadership team to bring a renewed focus to the performance of our beautiful new digital platforms and our creative marketing campaigns.
- Introduce strategies and ideas that ultimately improve our revenue performance from brand.com websites, through acquisition and retention, increased qualified traffic and uplift in conversions.
- Lead the management of our relationship with our global digital agencies who execute paid campaigns plus technical and on-site SEO for our brands at a global level but who also work directly with our individual properties.
- Lead the CRM strategy and work with the CRM Manager, brand and digital managers to oversee the plan and execution of global and local campaigns, database growth, and database maintenance.
- Become best friends with our global revenue leaders to create new brand-led conversion, traffic, and lead campaigns and seasonal offers that target need periods and growth objectives.
- Work closely with our incredibly talented in-house creative brand and design teams to bring commercial campaigns and messages to life wrapped up in the unique visual identity, tone of voice and DNA of each brand
- Own analytics and regular reporting. With support from Digital Product and the agency you’ll know our numbers inside out and create data-driven recommendations that optimise performance across digital channels.
- Plan, test, evaluate, repeat! We’ll welcome new ideas as we move into a new era of our digital eco-systems for each brand.
- Set global objectives and KPIs for the brand and general targets for hotels to aim for based on your knowledge of their own market and performance opportunities.
- Maintain a global central budget that is owned by the VPs for each brand.
- Manage the day-to-day essentials with IT and legal teams such as domain name registrations, T&C’s, and GDPR.
What we’re looking for…
- A brilliant analytical thinker with a love for creative brands and a concrete general knowledge of, and passion for, all areas of digital marketing and media.
- 6+ years of experience, either at an agency or in-house – with excellent knowledge of cross-channel paid advertising products, features, settings, and optimisation possibilities and a proven record of running scaleable user acquisition strategies.
- Experience in digital product optimisation through technical and on-site SEO audits and the implementation of results that do not jeopardise brand DNA.
- Someone who can reignite our CRM strategies helping to build new, quality and valuable global databases (on top of existing foundations).
- You might relish in data and the rational but you’re on board with finding creative solutions to challenges and work really collaboratively with a variety of teams to bring things to life
- Strong understanding of digital data analytics with extensive experience with attribution modelling; GA is your daily tool, you know it inside out and you love being in the weeds on it
- Experience in forecasting and continuous analysis by channel, region, strategy, audience, and creative to reach business KPIs.
- You take pride in being detail-oriented and responsive, with strong quantitative skills – you’re confident to analyse data, draw conclusions and develop actionable recommendations (often for non-digital experts around the globe) as needed.
- What’s a digital marketer without some super strong Excel skills?! We love a spreadsheet, so we’d love you to have experience building pivot tables, multi-function formulas and #graphs.
- Experience in hospitality isn’t a must (maybe a nice bonus!) but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed, or a travel adventure.
- A great communicator with stakeholders across a business at any level.
- You’re looking for a place where you can be you; no clones in suits here.
- You’re not precious. We leave our egos at the door and help get stuff done.
- You’re up for doing things differently and trying (almost) everything once.
- You want to be part of a team that works hard, supports each other, and has fun along the way.
What’s in it for you…
- The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand
- The chance to challenge the norm and work in an environment that is both creative and rewarding
- 25 days holiday (and bank holidays), pension, and life insurance
- Excellent discounts across the Ennismore collective (even if you decide to leave us!)
- A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
- It’s Ok not to be OK; Take care of your physical & mental wellbeing through a support help line, gym discounts, virtual GP surgeries and more
- Treat yourself with lots of retail & hospitality perks through our partners
- Lots of opportunity to progress and switch it up as part of a global family of brands
- Training to get you settled into your role, learning academies to broaden your skillset and development that helps you think and thrive at work
- Extra time off to volunteer with one of our partner charities
- Enhanced family leave for when you’re expanding your family
- An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN USRelated jobs
Salary
Location
Mövenpick Sharm El Sheikh, Sharm El Sheikh, Egypt
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
MOVENPICK
Job type
Permanent
Locations
Sharm El Sheikh
Job Category
Sales & Marketing
Description
The RoleUnder the general guidance and supervision of the Director of Sales and Marketing, implements all sales activities and maximizes business opportunities in his / her specific area of responsibi
Reference
ecb826e0-33c6-4807-a497-ad6ac28ebc75
Expiry Date
01/01/0001
Salary
Location
Fairmont Century Plaza, Los Angeles, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Los Angeles
Job Category
Sales & Marketing
Description
You represent Fairmont Century Plaza with enthusiasm and pride, providing exceptional service and attention for each guest you encounter. You are energetic and confident, and will encourage your teamm
Reference
13d98541-8653-4a2a-9f0a-cf52a5571a49
Expiry Date
01/01/0001
Salary
Location
SLS South Beach Miami, Miami, United States
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
SLS
Job type
Permanent
Locations
Miami
Job Category
Sales & Marketing
Description
Job Purpose: Under the guidance of the Call Center Manager, the Reservations Agent is responsible for answering all telephone inquiries with regard to the room, F&B, Nightlife, Spa, and information fo
Reference
9cc1b5ef-d067-4a4a-a9f6-70dd14f31ea1
Expiry Date
01/01/0001
Salary
Location
Novotel Southampton, Southampton, United Kingdom
Experience Level
Associate
Job Schedule
Part-Time
Brands
ACCOR
Job type
Permanent
Locations
United Kingdom
Job Category
Sales & Marketing
Description
Fully flexible working across 3-4 days a week within our fantastic sales department across both Ibis and Novotel in Southampton. Part time working up to 24 hours per week! Working on site within our s
Reference
a17fc388-52f7-4056-a7c7-bdf35653110a
Expiry Date
01/01/0001
Salary
Location
São Paulo, Brazil
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
São Paulo
Job Category
Sales & Marketing
Description
Objetivo da posição:Administrar e executar a estratégia de vendas da empresa na carteira de clientes chaves e estratégicos, buscando oportunidades de negócios de hospedagem e eventos para os hotéis da
Reference
ed2883f7-6c16-425f-b2ac-e132e3bff017
Expiry Date
01/01/0001
Salary
Location
FAIRMONT MUMBAI, Mumbai, India
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Mumbai
Job Category
Sales & Marketing
Description
Primary Responsibilities Sales SupportMaintain complete knowledge of the following (to include but not limited to):All hotel features / services, hours of operationHotel function space, entertainment
Reference
70c7f2e5-d0dc-4489-ab01-4e1f6c92b096
Expiry Date
01/01/0001
Salary
Location
Mercure Kuala Lumpur Shaw Parade, Kuala Lumpur, Malaysia
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Kuala Lumpur
Job Category
Sales & Marketing
Description
Primary Responsibilities Marketing ManagementDevelops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the pub
Reference
7f4bedac-9ab5-45ae-be3b-7fd48f1a3f5f
Expiry Date
01/01/0001
Salary
Location
New York, United States
Experience Level
Associate
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
New York
Job Category
Sales & Marketing
Description
The Brand Content and Social Media Manager will develop the strategy and create content that strengthens the Raffles positioning of enchanted glamour and legendary service on all channels. Reporting t
Reference
f8c86460-d1cb-470f-b23a-6ffb432aa60e
Expiry Date
01/01/0001
Salary
Location
Fairmont Quasar Istanbul, İstanbul, Turkey
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Istanbul
Job Category
Sales & Marketing
Description
Strategic Planning and Development:Develop and implement a comprehensive corporate strategy aligned with the overall business goals and objectives.Identify and analyze market trends, competitors, and
Reference
3e27e5ab-d698-4e6f-973a-4d4a88e1d312
Expiry Date
01/01/0001
Salary
Location
Fairmont Quasar Istanbul, İstanbul, Turkey
Experience Level
Executive
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Istanbul
Job Category
Sales & Marketing
Description
Sales Support and Development:Assist the Sales Team in identifying and developing new business opportunities within the corporate segment.Support the preparation of sales presentations, proposals, and
Reference
21d84572-51f2-4bdc-9a65-c49586755b06
Expiry Date
01/01/0001