F&B Brand & PR Specialist

💛 JO&JOE is a brand created in 2017. Our ‘open houses’ combine the comfort of a hotel with the friendliness of a youth hostel. Caring, colourful, open living spaces. Ideally located in international cities, our hostels offer an experience for travellers AND locals (rooftops, restaurants, bars, events, designer rooms at affordable prices). Each JO&JOE is unique, with a community rooted in neighbourhood life. We believe that travelling is not about affordability, but about being open-minded and wanting to meet new people. We're just waiting for you.

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Our commitment to diversity and inclusion:

JO&JOE is an inclusive company, and our ambition is to recruit and promote diverse talent. Our adverts are gender-neutral; the masculine gender is used here to simplify the text.

Graphic Design & Visual Communication

• Promotional Material: Designing posters, flyers, and digital graphics to promote monthly events or special packages.
• Brand Consistency: Ensuring all visual assets align with the hostel’s brand identity and the social media guidelines provided by the external agency.

Business Development: Lunch & Corporate Partnerships

• Local Market Mapping: Analyzing companies, offices, co-working spaces, and businesses located in the immediate vicinity of the hostel.
• Lead Generation & Sales: Directly reaching out to HR managers and corporate decision-makers nearby to present the hostel’s lunch offerings.
• B2B Agreements: Creating and negotiating corporate partnership agreements (e.g., dedicated discounts, fixed lunch menus) to build loyalty among local workers and ensure a steady flow of lunchtime customers.

Private Events Growth 

• PR & Event Agency Scouting: Actively mapping and contacting communication agencies, local event planners, team-building companies, and PR managers to include the hostel's spaces in their partner venue catalogs.
• Corporate Scouting (B2B): Contacting mid-to-large-sized companies in the city (with a focus on the immediate area) to pitch the venue for corporate events, informal meetings, product launches, or seasonal parties.
• Networking & Industry Events: Attending trade fairs, networking events, and local meetups to establish the boutique hostel as the place to be for its unique combination of hospitality, lifestyle atmosphere, and F&B offerings.

Global Events Management

• Local Adaptation: Receiving global event guidelines from the Head Quarter (HQ) and adapting them to the local market, audience, and specific spaces of the hostel.
• Planning & Execution: Organizing logistics, setups, local promotion, and staff coordination to ensure HQ standards are met 100%.

Digital & Social Media Agency Coordination

• Briefing & Sourcing: Keeping the external agency updated on new designed menus, successful corporate agreements, and promoting spaces for private events. Providing "live" photos and videos from events to the agency.
• Approval: Supervising editorial plans to ensure they drive the right business goals (e.g., specific posts aimed at promoting private celebrations or corporate lunches).

PR & Partnerships

• Media Relations: Engaging with industry journalists, bloggers, and local/national food and lifestyle guides.
• Influencer Marketing: Scouting and managing collaborations with content creators who align with the hostel's target audience.
• Brand Partnerships: Building synergies with beverage and food brands for sponsorships and co-branded events.

Events & Community

• Concept Development: Collaborating with the F&B operations team to brainstorm and create special events (themed nights, guest bartending, DJ sets, and social gatherings).
• Local Engagement: Involving the local community, turning the hostel's F&B department into a landmark not just for staying guests, but for the entire city.

Experience & Background

• Experience: 1 to 3 years of experience in operational marketing, event coordination, junior B2B sales, or public relations, preferably within the Hospitality, Food & Beverage, or communication/event agency sectors.

• Education: Bachelor’s degree or diploma in Marketing, Communication, Business Administration, Foreign Languages, or equivalent fields. A Master’s degree or specialized courses in Event Management or Hospitality Marketing are considered a plus.

Hard Skills

• Basic Graphic Design: proficiency with rapid graphic design tools (e.g., Canva Pro) for the independent creation of menus, flyers, and promotional materials.

• Sales & Account Management: Ability to manage business negotiations, structure financial proposals/quotes, and conduct site inspections with corporate or private clients.

• Digital Literacy: Familiarity with social media dynamics (Instagram, TikTok) and core communication KPIs.

Language 

• English: Fluent/Excellent level (B2/C1).

• Italian: Native or fluent.

Soft Skills

• Interpersonal & Commercial Skills: Strong commercial mindset, empathy, and proactivity for networking, local market mapping, and actively reaching out to businesses.

• Flexibility & Problem-Solving: Ability to adapt to the dynamic and casual environment of a boutique hostel.

We're sure you know the song 🎶

First verse: We'll schedule an initial phone call with our Recruitment team if your application fits our beat.

Chorus: After a successful phone interview, your future boss gives you an appointment! Be strong!

Last verse: Naturally, you'll hear back from us whether it's 👎 or 👍.