Ecommerce and Digital Marketing Manager

About Our Hotel

Step into the enchanting world of Fairmont Mount Kenya Safari Club, where every corner whispers a tale of love—love for people, for wildlife, and for the breathtaking environment that surrounds us. Originally founded as a celebration of love, this legendary destination continues to be a sanctuary for romance, conservation, and unforgettable experiences. Nestled within the renowned Mount Kenya Wildlife Conservancy, our hotel offers an extraordinary opportunity to immerse yourself in nature with our unique eco-safari adventures, all set within a landmark property that captures the very essence of Kenya's natural beauty.

Set against the awe-inspiring backdrop of Mount Kenya, Africa's second-highest peak, Fairmont Mount Kenya Safari Club is more than just a hotel—it's a haven where you can rejuvenate your spirit, indulge in exceptional culinary delights, and embark on safari experiences that are as unique as they are exhilarating. Whether you're exploring the untamed wilderness of Mount Kenya, or uncovering the rich heritage woven into the fabric of our hotel, every moment here is designed to help you reconnect with nature, with yourself, and with the world around you.

Conveniently located just a scenic 3-hour drive from Nairobi, Fairmont Mount Kenya Safari Club also offers the luxury of its own landing strip, just a quick 45-minute flight from Nairobi. Our prime, central position places you at the gateway to some of Kenya's most celebrated landscapes and conservation areas. From the pristine beauty of Ngare Ndare forests and waterfalls to the majestic Aberdares and the world-renowned sanctuaries of Ol Pejeta, Samburu, and Solio, our club provides unparalleled access to the heart of Kenya's natural wonders. At Fairmont Mount Kenya Safari Club, every experience is an invitation to discover, to fall in love, and to create memories that will last a lifetime

Fairmont Mount Kenya Safari Club has been consistently ranked among the world’s finest, earning a spot on the 2024 Travel + Leisure 500 list and being recognized as one of the top destinations in Africa. It has also been featured by Condé Nast Traveler as one of Africa’s top destinations. In addition, the hotel has been honored as Africa’s Leading Hotel by the World Travel Awards for the fourth consecutive year, most recently in 2025.

We are looking to grow our team and engage a highly motivated and passionate Ecommerce and Digital Marketing Manager who will be responsible for maximizing the hotel’s online visibility, digital performance, guest engagement and revenue generation through effective digital strategy, e-commerce governance, content management, campaign execution, CRM activation, OTA optimization, AI/GEO/AEO readiness, performance analysis and stakeholder collaboration, while maintaining alignment with Fairmont and Accor digital standards.

The role supports the commercial objectives of Fairmont Mount Kenya Safari Club by ensuring that all digital touchpoints contribute to awareness, active consideration, conversion, retention and advocacy across local and international markets.

As part of your role you will be accountable for:

• Manage all aspects of the hotel’s digital strategy, including owned media, paid media, website, CRM, OTA content, social media, email marketing, digital partnerships and reporting.
• Implement Accor and Fairmont digital standards to ensure maximum online exposure, conversion, retention and guest engagement.
• Coordinate with Revenue, Sales, Marketing, Reservations, Guest Experience, F&B, Spa, Corporate Digital and agency partners to ensure an omnichannel approach with one voice and one commercial strategy.
• Manage and update website content, including rooms, offers, dining, spa, experiences, weddings, MICE, FAQs, metadata and landing pages.
• Lead website hygiene, SEO, GEO and AEO readiness to ensure the property is discoverable by both guests and AI-powered search platforms.
• Maintain consistency of property information across the website, Google Business Profile, OTAs, CRM, social media, email campaigns and partner platforms.
• Develop digital campaigns for local and international markets in support of Rooms, F&B, Spa, Weddings, MICE, Experiences and Loyalty revenue.
• Support direct booking growth through website optimization, campaign tracking, content improvements and conversion-focused digital activity.
• Oversee OTA content governance across platforms such as Booking.com, Expedia, Trip.com and other e-retailers, ensuring accuracy of room descriptions, amenities, policies, images, fees and offers.
• Coordinate CRM and guest marketing activity, including segmentation, email campaigns, guest lifecycle communication, loyalty initiatives and database governance.
• Manage digital content planning and storytelling across key property pillars, including Mount Kenya views, conservation, gastronomy, wellness, culture, heritage and Fairmont service.
• Support influencer, media and content creator collaborations through briefs, itineraries, deliverables, content tracking and performance reporting.
• Set digital objectives and KPIs aligned with the hotel’s business direction and commercial priorities.
• Analyze and report on website, social media, OTA, CRM, paid media and campaign performance to support data-led decision-making.
• Proactively identify digital advertising, distribution, AI-search, partnership and content opportunities that can improve visibility, engagement and revenue.
• Contribute to budget planning, supplier coordination, subscription tracking and digital tool management.
• Keep updated with developments in the digital media, hospitality e-commerce, AI-search, CRM and online distribution landscape.
• Support team knowledge development by creating SOPs, training guides, reporting templates and digital governance frameworks.
• Ensure brand compliance, data accuracy and consistent digital execution across all online platforms.

• Degree or diploma in Marketing, Communications, Digital Marketing, Hospitality, Business or a related field.

• Minimum of five years’ experience in digital marketing, preferably within luxury hospitality, travel, lifestyle or premium brands.
• Proven experience managing digital campaigns, websites, social media, content calendars, email marketing, OTA platforms and performance reports.
• Strong understanding of hotel e-commerce, direct booking strategy, CRM, SEO, GEO, AEO, paid media and online distribution.
• Experience working with brand standards, corporate digital teams, creative agencies and cross-functional hotel teams.
• Strong knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
• Competent use of digital tools such as Canva, Adobe, GA4, Google Search Console, Meta Business Suite, CMS platforms, DAM systems, email platforms and OTA extranets.
• Proven ability to create clear briefs for social media, creative content, influencer collaborations and campaign execution.
• Strong storytelling ability with the capacity to turn existing property assets into commercially relevant content.
• Ability to communicate effectively with corporate, leisure, MICE, wedding, loyalty, partner and stakeholder audiences.
• Strong understanding of local and international social media platforms and digital market trends.
• Flexibility to travel as required for client meetings, industry events, and hotel visits.

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through our Academies.
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities.
• Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
• Working with a hotel rich in history and known for exemplary services while growing your career.
• Work and learn in a magical luxury property.