Director of Sales

Embark on a journey of luxury and excellence with Sydney’s iconic first international 5-star hotel! Sofitel Sydney Wentworth offers an unforgettable luxury escape, where guests discover the perfect blend of the French Zest and Sofitel luxury. 

Following the successful relaunch and transformation of Sydney’s iconic landmark, we are setting a new benchmark for excellence.

Discover the perfect blend of classic European style and Sofitel Luxury, with 436 beautifully appointed rooms and suites, modern meeting and event spaces, contemporary cuisine with a French twist, and our executive Club lounge - Club Millésime.

Why Sofitel Sydney Wentworth?

• Ideally situated in the heart of central Sydney’s business and shopping districts, conveniently located near all public transport routes (trains, metro, buses, ferries and light rail).
• Industry benefits worldwide on parking, accommodation, dining and lifestyle services.
• Enhanced parental leave program.

Commercial & Sales Leadership

• Lead, mentor and develop a high-performing sales team of four, setting clear objectives and providing ongoing coaching and performance reviews.

• Secure, manage and grow key market segments including Corporate, MICE, Luxury Consortia, Inbound Groups, Crew and Tour Series accounts.

• Strengthen strategic relationships through proactive account management, tailored engagements, familiarisations and industry networking.

• Collaborate with the Revenue Manager to optimise RevPAR, pricing strategies and yield across all segments.

• Maintain strong alignment with Reservations to ensure seamless client handover and maximise conversion.

• Drive incremental Meetings & Events revenue through cross-selling hotel venues, suites and F&B experiences.

• Monitor market cycles and implement tactical initiatives to maximise high-demand periods and offset low-demand periods.

• Leverage Accor’s regional and global sales networks to expand reach and support business growth.

• Implement systematic lead follow-up processes and reactivation strategies for lapsed accounts.

• Ensure CRM accuracy, complete documentation and maintain high-quality account data.

Reporting & Performance Management

• Produce monthly commercial performance reports covering revenue, pipeline, conversions, competitor insights, and strategic recommendations.

• Support DOSM with key commercial projects and priorities.

• Monitor financial performance, cost efficiency and resource utilisation, ensuring alignment with business plans and profitability goals.

Guest Services & Brand Representation

• Model luxury hospitality aligned with Sofitel’s values, delivering elegant, personalised and intuitive service.

• Guide the team in anticipating guest needs, enhancing upselling, and elevating service touchpoints.

• Champion consistent adherence to brand standards, luxury etiquette, grooming and service presentation.

• Support guest recovery and feedback processes to strengthen loyalty and service excellence.

• Foster cross-department collaboration with Reservations, Front Office, Banquets and R&B.

Financial & Administrative Responsibilities

• Manage sales expenditure within approved budgets; oversee cost approvals for hosted activities and client representation.

• Lead annual corporate rate contracting to ensure profitable outcomes.

• Maintain financial accountability through accurate cost tracking and timely reconciliation.

• Support procurement, inventory control and appropriate resourcing of sales tools and materials.

• Balance cost control with maintaining uncompromised service quality.

• Proven leadership experience managing and mentoring a high-performing sales team, with ability to set targets, coach, and conduct performance reviews.

• Strong track record in business development across Corporate, MICE, Luxury Consortia, Inbound Groups, and other key market segments.

• Expertise in strategic account management, building long-term client relationships, and leveraging networking to drive revenue growth.

• Experience collaborating with Revenue Management to optimise pricing, yield, and RevPAR across multiple segments.

• Proficiency in CRM systems, sales reporting, pipeline management, and implementing systematic lead follow-up strategies.

• Demonstrated financial and operational acumen, including budget management, cost control, rate contracting, and cross-department collaboration to enhance guest experience.

Benefits, Rewards, Motivations   

• Industry benefits from including exclusive discounts on accommodation, dining, bars and more in over 100 countries with Accor Hotels and our partners.
• Progressive leave policies including birthday leave and 10 weeks parental leave.
• Onsite perks including complimentary dry cleaning, $5 lunch buffet & discounted city parking.
• Most importantly - work with and learn from industry experts with opportunities for development.

If you share our passion for hospitality, service excellence, innovation and drive, we would love to hear from you!

Our commitment to Diversity & Inclusion:
We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know. 

Please note that full working rights in Australia are required for this role.