Director of Sales @ ibis Vikhroli, Ibis Navi Mumbai & ibis Thane

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Scope and General

 Purpose of Job:

To manage the operations of the Sales and Marketing Department by ensuring product quality standards are met and that optimum service is provided to all hotel clients according to the hotel’s and Accor Group business objectives.  To maximize of the hotel revenue in rooms and catering. To perform the human resource function in ensuring staff selection, training, counselling and recognition programs are adhered to in order to maximize performance standards and to adhere to guest service standards in order to maximise guest satisfaction.

      Main Duties:

      Administration

• Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
• Produce Action Plan related to the Revenue Plan and ensure Revenue Plan objectives are achieved
• Provides a professional, advisory support service to the General Manager
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through:
  • Increasing average rate
  • Increasing overall occupancy
  • Increasing business volume during off-peak periods
  • Increasing local Food & Beverage and Banquet Sales
• Enhance the image of the hotel in the local community
• Participate as an active member of the community through associations, memberships and other trade organizations
• Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards 
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist

• offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
• Investigate potential markets by:
  • Reviewing Sales Department and Front Office correspondence files
  • Analyzing guest history and registration card files
  • Studying guest questionnaires
  • Reviewing government statistics on visitors to the city
  • Analyzing competition's sales/promotion efforts
  • Studying various reference and industry publications for sales leads
• Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
• Manage the development of new products and services 
• Oversee the development of new marketing strategies
• Conduct market research
• Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

Customer Service

• Ensures the delivery of brand promise and provides exceptional service at all times to the guests.
• Provides excellent service to internal customers in other departments as appropriate.
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.
• Maintains positive guest and colleague interactions with good working relationships.

     Operational

• Ensuring that all operating standards comply with Company and Hotel Policies and Procedures and standards.
• Writing and updating the Departmental Operations Manual.
• Ensuring that all room targets are met.
• Ensuring strategic market influx.

     Other Duties

• Works within the company’s Talent & Culture Framework to ensure the departmental performance of staff is productive. Duties include:
  • Planning for future staffing needs

• • Recruiting in line with company guidelines
  • Preparing detailed induction programmes for new staff
  • Maintaining a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation
  • Ensuring training needs analysis of Sales staff is carried out and training programmes are designed and implemented to meet needs
  • Conducting probation and formal performance appraisal in line with company guidelines
  • Maintaining up to date staff records and approving leave requests etc
  • Coaching, counselling and disciplining staff, providing constructive feedback to enhance performance
  • Regularly communicating with staff to maintains good relations
  • Producing efficient work schedules
• Demonstrate Awareness of Accor policies and procedures and ensure all procedures are conducted safely and within Accor guidelines and ensure your direct reports do the same
• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures
• Be familiar with property safety, first aid and fire and emergency procedures and enforce these in your areas
• Initiate action to correct a hazardous situation and notify supervisors of potential dangers
• Ensure security incidents and accidents are logged, investigated and rectified to prevent future catastrophes

    Occupational Health & Safety

• To ensure that all employees have a complete understanding of and adhere to the hotel’s policy relating to fire, hygiene, health and safety.
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Employee Responsibility

All employees to safeguard their health and safety, and the health and safety of others, in the workplace.