Director of Sales & Marketing

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Rising over the slopes of the Bosphorus, surveying centuries of history, yet silhouetted against the modern skyline of Istanbul, the Fairmont heritage of distinction and style comes to Istanbul, fusing with the city’s storied history and traditions to bring guests an exceptional experience in the heart of one of the world’s most talked about destinations.

Fairmont Quasar Istanbul is at once in touch with this fabulous city’s past and part of its dynamic future, rising up from the heart of Istanbul’s main business district. Offering sophisticated travelers 209 guest rooms with a diverse selection of restaurants and bars serving everything from elegantly crafted cocktails to exquisitely authentic Turkish cuisine. With 2,000 square meters of meeting and event space, Fairmont Quasar Istanbul is ideal for meeting and special events while the luxurious Fairmont Spa and state-of-the-art gym are the perfect places to relax and revitalize.

This position is accountable for leading all aspects of Sales and Marketing and will be responsible for collaborating with departments in developing and implementing strategies to maximize sales, revenue, destination and product awareness through all segments. In terms of specialization, ideally our DOSM candidate will have a strong understanding of the segment with a proven track record of creating and driving tactics to achieve results and have strong experience in overseeing marketing and digital activities.

Summary of Responsibilities:

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to, the following:

• Oversight of the day to day activities, strategic direction and development of our Group Sellers, Conference Services as well as PR/Marketing teams.
• Strategies implemented will be a combination of regional and hotel initiatives to drive performance in all market segments.
• A desire to work collaboratively with others in a complex but highly rewarding structure is critical for the successful candidate in this role. 
• Lead and collaborate with Regional Sellers to grow and develop new accounts & markets from the group, transient, and catering/banquet segments. 
• Responsible for establishing all sales quotas as outlined in the budget then working closely with all Sellers to drive performance for goal achievement.  
• Demonstrates a strong knowledge in Revenue Management, ensuring optimal revenues/yields based on demand and growth requirements.  Strong focus on creating initiatives to drive demand during shoulder/slow periods. 
• Develop Sales and Marketing & PR strategies & tactics that both align and support the hotels strategic plan.
• Active oversight for all digital marketing activities, including content creation, analytics and preparation of seasonal tactical plans for the property.  This will include working closely with the Regional Digital Marketing Team to ensure synergies amongst Regional and Corporate campaigns/strategies.
• Oversight of digital presence and management of the hotels’ social platforms. 
• Participation in the development of the hotel’s online reputation strategy.
• Develop and implements the creation and distribution of collateral (online and traditional) and all sales promotional pieces to support business goals and destination awareness.
• Develops meaningful and strategic partnerships with local and external organizations to further brand/product awareness entailing collaboration with Brand and Regional teams.
• Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish hotel’s market position.
• Ability to analyze data and metrics, and to create a plan to action opportunities.  Articulate updates and results as required.
• Identifies opportunities to increase on-going and additional revenue streams and creates value by challenging existing processes, encouraging innovation and driving necessary change.
• Provides customer intelligence and evaluation of market & economic trends, adapting sales, pricing and marketing strategies to meet/exceed customer expectations.
• Maintains a strong relationship with Owners and actively participates in the preparation and delivery of monthly/quarterly/annual business reviews.
• Work with People & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
• As an active member of the hotel Executive Committee the role is actively involved in hotel events, assisting with general communications and colleague engagement action plans.
• Other duties and some travel as required.

Knowledge and Experience

• Bachelor’s Degree from a reputable hospitality school
• Minimum 5 years of Sales management experience or at least 2 years of experience in a similar capacity with proven records
• High degree of professionalism with strong understanding of global markets and business acumen
• Excellent reading, writing and oral proficiency in English language
• Proficient in MS Excel, Word, & PowerPoint

Competencies

• Strong leadership and interpersonal skills
• Excellent communication and customer contact skills
• Results and service oriented with an eye for details
• Ability to multi-task, work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times

Your team and working environment:
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
Note: Customization may be included for any specific local or legislative requirements, such as work permits.
Only Turkish or candidates which able to communicate in Turkish will be hired.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.