Marketing Manager

Ennismore, together with its luxury brand SLS Hotels, has developed a spectacular all-inclusive project in the oasis of Playa Mujeres, just north of Cancún, Mexico: SLS Playa Mujeres Cancún, All-Inclusive Collection.

Our all-inclusive resort features 498 luxurious guest rooms, along with an impressive selection of 18 restaurants and a rejuvenating spa. Perfect for adults seeking an escape as well as families looking for connection and adventure, the hotel offers a world of extraordinary experiences in Cancún, delivering a wide range of services and activities designed for travelers of all ages.

This is not a project for those seeking simplicity. At Ennismore, we are ambitious, and this project is a clear reflection of that. If you are looking to make an impact while we continue to expand our presence in Mexico, help build an exciting hotel with an exceptional offering, and collaborate with some of the brightest and most talented professionals in the world of luxury and lifestyle hospitality, this could be the perfect opportunity for you.

The Marketing Manager will lead and execute the hotel’s marketing strategy in line with SLS Hotels and Ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel’s reputation as a luxury destination.

Key Responsibilities:

• Develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, F&B, spa, events).

• Ensure all communications, campaigns, and materials meet Ennismore luxury brand standards.

• Analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.

• Manage digital marketing, social media, PR, and strategic partnerships to maximize hotel visibility in domestic and international markets.

• Oversee the marketing budget, optimizing investment to achieve the highest ROI.

• Lead and develop the marketing team, ensuring alignment with goals and brand standards.

• Collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.

• Track and report marketing KPIs and campaign ROI to hotel leadership.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).

• Minimum of 5 years of experience in marketing for luxury hotels, resorts, or lifestyle brands.

• Proven experience in developing and executing marketing strategies, both digital and traditional, targeting high-end clientele.

• Strong knowledge of brand management, CRM, digital marketing, social media, and revenue management.

• Experience managing international campaigns and understanding global luxury markets.

• Excellent leadership, communication, and strategic thinking skills.

• Fluent in English; additional languages are a plus.

• Highly organized, detail-oriented, and results-driven, with the ability to thrive in a fast-paced, collaborative environment.

• The opportunity to join an innovative, fast-growing international group, committed not only to building new hotels but also to creating a global brand.
• The chance to challenge the conventional and work in an environment that is both creative and rewarding.
• To be part of a passionate team dedicated to delivering exceptional hospitality experiences and exploring new destinations at every opportunity.
• A competitive compensation package and multiple opportunities for growth and development.