Director of Public Relations

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The Director of Public Relations is responsible for shaping, protecting, and elevating the hotel’s public image through strategic storytelling, media relations, brand partnerships, and reputation management. This role serves as the primary brand voice externally, ensuring consistent messaging that aligns with the hotel’s positioning, values, and commercial objectives.

The ideal candidate is a proactive relationship-builder, skilled storyteller, and trusted brand steward with a strong understanding of luxury hospitality, destination marketing, and experiential branding.

Key Responsibilities

Brand & Communications Strategy

• Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning
• Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience
• Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives

Media Relations

• Serve as the primary media contact for local, national, and international press
• Build and maintain strong relationships with journalists, editors, influencers, and tastemakers
• Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance
• Coordinate media visits, familiarization trips, interviews, and photo shoots

Content & Storytelling

• Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios
• Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams
• Identify seasonal, cultural, and experiential opportunities to create newsworthy moments

Influencer & Partnership Strategy

• Develop and manage influencer collaborations aligned with brand values and target audiences
• Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations
• Ensure all partnerships drive authentic brand exposure and measurable impact

Reputation & Crisis Management

• Monitor brand sentiment across media and digital platforms
• Lead crisis communications planning and response in collaboration with Executive Leadership
• Act as a calm, strategic communicator during sensitive or high-visibility situations

Community & Destination Engagement

• Serve as an ambassador for the hotel within the local community and hospitality ecosystem
• Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders
• Support destination storytelling and positioning initiatives

Measurement & Reporting

• Track PR performance metrics including media impressions, share of voice, sentiment, and ROI
• Provide regular reporting and insights to leadership
• Adjust strategies based on results and market trends

Compensation Range 

74 - 105.5K annually base, Incentive and benefits 

Sales experience in hospitality

Experience with Sales reporting

Strong Luxury hospitality experience (5+ years)

Branding and experiential marketing

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