Director of Marketing

Pullman & Mercure Brisbane King George Square is a lively twin-tower hotel with 438 rooms, offering a welcoming retreat for leisure and business travellers alike and a hub of activity with its outward-facing venues. Perfectly positioned in the heart of Brisbane CBD, opposite King George Square and City Hall, the hotel features some of Brisbane’s largest conference spaces, including two impressive ballrooms.

Pullman & Mercure Brisbane King George Square is seeking an experienced and commercially focused Director of Marketing to lead the hotel’s marketing strategy and performance.

This role plays a critical leadership function, ensuring marketing initiatives directly support revenue growth, brand positioning and long-term commercial success, while aligning with Pullman and Accor brand standards. 

The hotel also incorporates three standalone food and beverage outlets – Goldfinch Restaurant & Café, 16 Antlers Rooftop Bar and KG Bar – each requiring a clear, differentiated brand positioning and tailored marketing approach.

Strategic Leadership

• Develop and execute the annual marketing strategy aligned to business objectives and commercial targets
• Identify and leverage opportunities across Conferences & Events, Food & Beverage, Leisure and Corporate segments
• Drive brand leadership through integrated marketing and strategic storytelling
• Establish and maintain distinct brand positioning strategies for Goldfinch Restaurant & Café, 16 Antlers Rooftop Bar and KG Bar
• Analyse performance metrics and market insights to optimise ROI and campaign effectiveness
• Champion innovation, sustainability and creativity across marketing initiatives

Campaign, Brand & Digital Performance

• Lead end-to-end campaign execution across digital, social, PR and print
• Ensure brand consistency across all creative assets in line with Accor and Pullman guidelines
• Oversee digital performance across websites, SEO, SEM, CRM, paid media and social platforms
• Collaborate with Accor corporate teams to maximise digital and SEO opportunities
• Ensure online content is current, engaging and conversion-focused

Leadership, Partnerships & Reporting

• Foster strong collaboration with Accor regional and global marketing teams
• Manage external agencies and suppliers to ensure quality, efficiency and brand integrity
• Identify and manage strategic partnerships, sponsorships and collaborations
• Represent the hotel at key industry, tourism and trade events
• Manage the marketing budget and deliver regular performance and SEO reporting

This role is typically based in on property, but requires flexibility for travel to meet clients, attend events, and visit other properties as needed.

• Demonstrated senior marketing leadership experience, preferably within hospitality, tourism or lifestyle brands
• Strong commercial mindset with proven results in revenue-driven marketing
• Advanced digital marketing and SEO expertise
• Excellent stakeholder engagement and agency management skills
• Highly analytical, results-oriented and strategically minded

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you are most welcome to let us know. 

Benefits Your Way:

• Opportunity to lead marketing for a flagship Brisbane property
• Career development within a global hospitality leader
• Access to Accor’s learning, development and employee benefits programs
• A supportive and collaborative work environment.
• Be part of a diverse, inclusive and high-performance culture
• The opportunity to grow and progress your career with Australia’s largest hospitality employer – Accor

Accor has a strong focus on ensuring all of its people feel welcome and feel valued.

This means industry leading training opportunities, career planning and benefits such as hotel discounts at over 3500 hotels worldwide, global partnership discounts

Additionally, our Hotel team are a great mix of fun, friendly and industry experts making this a great team to be part of.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are, we support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS