Director of Marketing FAENA

We are looking for a Director of Marketing to join the pre-opening of FAENA The Red Sea.

The FAENA Movement is one of culture, art and community. The FAENA Culture is steeped in the warmth and traditions of the south combining authentic and attentive hospitality with the world’s finest amenities. We act as a catalyst in making dreams a reality with the collaboration of ideas. Creating carefully curated spaces paired with excellence in service to delight the most sophisticated guests as they are indulged by the FAENA Culture. 

This project is not for the faint at heart.  At Ennismore, we are ambitious, and this project is a perfect example of that.  If you are looking to make your mark as we expand further into the Kingdom of Saudi Arabia, build an exciting hotel with lots to offer, and curate the team with some of the best and brightest in the lifestyle and luxury hospitality space, this might just be the right fit for you.

Key Responsibilities:

 Business Performance

• Directs the marketing team in producing marketing materials for all revenue opportunities as needed.
• Directs the development, production and implementation of all marketing strategies and related projects associated with Faena’s revenue and marketing objectives. • Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
• Supervises website development and updates for the property.
•  Builds strategic Public Relations plans, targeted campaigns, and social media content to drive consumer awareness, support sales initiatives, and build broader brand awareness.
• Oversees and further develops crisis communications in accordance with Public Relations agency; and ensures all public information is developed and properly communicated to support the business.
• Focuses on showcasing and supporting the hotels internal clients (Food and Beverage, Spa, Special Events, Sales, District etc.) programs and promotions, across local, regional, national and international media and consumers. This role acts as the spokesperson for the hotel when internal partners are unavailable.
• Directs all marketing initiatives, projects and collateral production to ensure that sales and marketing objectives are achieved and that revenue opportunities are maximized.
• Prepares and administers the departmental budget.
• Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.
• Develops internal cross-promotional marketing materials to maximize property wide revenue opportunities.
• Pursues likeminded brands for partnerships and collaborative campaign to generate PR opportunities/brand awareness
•  Oversees media and influencer requests and executes with internal operations teams.
• Collaborates to optimize Faena’s online digital presence and oversees development of social media channels through establishing comprehensive, on-brand social media calendars.
• Collaborates to produce dynamic social media campaigns on the hotel's social media channels (Instagram, Facebook, Twitter, Pinterest, etc.) and oversees responses to all online guest queries/complaints, media and influencer requests, as required.
•  Works with advertising agencies to develop campaigns, as required.
• Plans and executes all photography and videography for earned, owned, and paid channels, ensuring digital content and locally produced collateral is aligned to brand standards.
• Ensures that hotel presence on all approved online distribution sites is up-to-date and aligned with brand standards. Includes supporting the E-Commerce and Revenue departments with OTA, meta, and luxury consortia profiles.
•  Manages the hotel’s CRM database for direct marketing campaigns and ensures local creative is in synergy with corporate directives.
•  Partners with the Creative Department to plan, execute and monitor all print, digital and web campaigns.
•  Monitors activities of competitive hotels and industry trends
• Participates in forecasting, budgeting, and reporting for marketing and communications.
• Fosters a positive and collaborative work environment that encourages teamwork and professional growth.
• Develops and implements creative strategies for revenue enhancement.
•  Provides ongoing coaching, feedback, and support to ensure high standards of performance and guest satisfaction are upheld.
•  Maintains a deep understanding of the hotel's facilities, services, and amenities to offer tailored recommendations.
•  Champions effective hiring, training, development, promotion, and continuous reinforcement of the marketing team.
• Manages the human resources within the division. Oversees recruitment and development of employees; hires, trains, empowers, coaches and counsels, performance, and salary reviews, resolve conflict through fair treatment policy. Partners with Human Resources to discipline and terminate, as appropriate.

• Five (5) years’ experience as a Marketing/Communications Manager or similar role in a 5-star property or similar establishment.
• Advanced written and verbal skills (bi-lingual a plus)
• Advanced knowledge of CRM tools and email marketing strategy/development (intermediate-to-advanced knowledge of SEO/SEM a plus)
• Advanced knowledge of all social media channels and scheduling tools
• Strong interpersonal, problem-solving, negotiating, listening, analytical and conflict resolution skills
• Solid understanding of the creative process, with intermediate-to-advanced knowledge of Adobe Suite programs
• Solid understanding of project management, including the ability to identify and resolve issues, manage risk, run team meetings and allocate resources.
• Strong mentorship and team management skills
• Self-organized with excellent time management skills
• Self-motivated
• Aptitude to perform numerical analysis of data and formulate conclusions and solutions.
• Must possess strong communication and listening skills in both group and one-on-one situations, excellent speaking, reading and writing skills.
• Driven leader vulnerable to others’ talents and able to use collaboration to achieve the best results.
• Able to easily identify and utilize emerging trends and technology to generate revenue.
• Must exhibit an approachable, authentic and engaging demeanor, setting an example for all Team Members.
• Exhibits a professional attitude, diplomacy and an ability to handle difficult situations.
• Demonstrates an exceptional environment of sincerity, warmth and fun for team members and guests.
• The ability to interact with guests, providing full knowledge and assistance for maximum guest usage in a friendly but unobtrusive manner.
• Highly responsible, reliable and ethical. A reputation for honesty and integrity.
• Results oriented and highly motivated self-starter.
• Ability to focus attention on guest needs, remaining calm and courteous at all times.
• Ability to work days, nights and weekends; when necessary, Flexibility to work evenings, and holidays as required to accommodate the needs of the operational demands of the hotel.
• Ability to lift up to 25 pounds; Ability to move safely in uneven terrain or in confined spaces; Ability to see and respond to dangerous situations; Ability to remain in stationary position for 8 hours or more; Ability to move safely in uneven terrain or in confined spaces; Ability to see and respond to dangerous situations; Ability to remain in stationary position for 8 hours or more. Walking and standing are required the rest of the working day. Length of time of these tasks may vary from day to day and task to task; Availability to work When Facility Is Open: This could include nights, weekends, and holidays.
•  CPR and First Aid certified.
•  Medium Work: Exerting up to 50 pounds of force occasionally, and/or 20 pounds of force frequently, and/or up to 10 pounds of constantly to move objects.
•  May occasionally lift and/or move up to 25 pounds.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.