Director of Loyalty Marketing and Communication - SSA & Turkiye

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

   Fostering a Loyalty Culture and drive Performance

Ensure the hotels engagement and performance by a close monitoring and analysis of the loyalty KPIs

Conduct monthly reviews with Focus and flop hotels to ensure the necessary action plans are in place to achieve the targets

Push and control the usage of the training material at the hotel level including the Get it ALL app

Control that the loyalty procedures and SOP are in place in hotels and respected in order to avoid any frauds. Conduct additional audit and controls in case of fraud suspicion

Support the roll out in the country of the central or regional loyalty projects for a correct implementation in hotel (ex: new programme feature, process…)

Oversee the hotel opening plan, make sure the loyalty set up are in place and the team is trained by organizing face to face training.

Deliver GM onboarding and ad hoc training based a specific country requirement

Be the Voice of the hotels and update and share with the Loyalty hub team the market specificities, issues that may be faced, best practices…

Animation of the local ALL Star/Champions communities through constant communication, workshops and meetings

Ongoing communication to keep the hotel team abreast on changes, updates and handle operational queries

Support the Director of Loyalty Performance in the organization of members’ event in his/her geography

PR & Communications in market support 

Support in market Communications announcements and messaging

Support Communications requirements for hotel openings

On ground support for Crisis Communications requirements

Support for media and influencer activations in market

Support training requirements for hotel Communications teams

Communications support for in market Commercial activations 

Brand Marketing – Overall

Assist with marketing/sales/development collateral production where required.

Be fully conversant with the brands, their standards and their DNA; ensure that the brand integrity is retained in all communications and key identity elements.

Be the custodian of all elements of each associated Brands including communications, product, and service to be focused on driving hotels for their brand compliance.

Brand standard adaptation for suitability to market and obtain validation appropriately when required

Rolling out brand priorities/initiatives and programs collaboratively with the Corporate Hub Marketing team

Be the main between the Corporate Hub Team and the hotels ensuring swift and effective communication with the hotels in the region

Ensure appointment and liaison with relevant suppliers where necessary for the supply and / or manufacturing of local product implementation

Oversee the creative direction of our external creative agencies, photographers, media buying company and other suppliers for brand marketing activity

Assisting hotels in planning and managing hotel photo and video shoots, through to working with Corporate Hub Marketing on the sign-off of images being to standard and communicated to the relevant digital photobanks.

Brand Marketing - Hotel Support

Provide brand marketing support and direction to all our hotels and ensure they have access to the brand tools.

Expand the knowledge base of our field marketing specialists, via training and coaching

Work collaboratively with our regionally appointed Brand Champions to execute an effective roll out of all new brand initiatives and follow up on implementation status.

Direct the implementation of brand visual identity, product and services for new opening hotels and re-branding hotels.

Manage Taskworld for all of our New opening & Rebranding hotels, ensure hotels are effectively managing and ensure the timeline is correctly managed and any delays are escalated to VP Marketing

Ensure new Opening hotels have correct Imagery, Factsheets and Presentations in line with their brand guidelines to ensure effective openings

• Bachelor's degree in a related field.
• Minimum of 3 years in Loyalty or Marketing
• Operational knowledge of the hotel industry.
• Knowledge of the markets
• Excellent communication and presentation skills
• Results-oriented mindset.
• Ability to work independently and as part of a team.

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.