Director, Loyalty, Marketing, Communications In charge of Sub Saharan Africa & Turkiye

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Fostering a Loyalty Culture and drive Performance

• Ensure the hotels engagement and performance by a close monitoring and analysis of the loyalty KPIs

• Conduct monthly reviews with Focus and flop hotels to ensure the necessary action plans are in place to achieve the targets

• Push and control the usage of the training material at the hotel level including the Get it ALL app

• Control that the loyalty procedures and SOP are in place in hotels and respected in order to avoid any frauds. Conduct additional audit and controls in case of fraud suspicion

• Support the roll out in the country of the central or regional loyalty projects for a correct implementation in hotel (ex: new programme feature, process…)

• Oversee the hotel opening plan, make sure the loyalty set up are in place and the team is trained by organizing face to face training.

• Deliver GM onboarding and ad hoc training based a specific country requirement

• Be the Voice of the hotels and update and share with the Loyalty hub team the market specificities, issues that may be faced, best practices…

• Animation of the local ALL Star/Champions communities through constant communication, workshops and meetings

• Ongoing communication to keep the hotel team abreast on changes, updates and handle operational queries

• Support the Director of Loyalty Performance in the organization of members’ event in his/her geography

PR & Communications in market support

• Support in market Communications announcements and messaging

• Support Communications requirements for hotel openings

• On ground support for Crisis Communications requirements

• Support for media and influencer activations in market

• Support training requirements for hotel Communications teams

• Communications support for in market Commercial activations

Brand Marketing – Overall

• Assist with marketing/sales/development collateral production where required.

• Be fully conversant with the brands, their standards and their DNA; ensure that the brand integrity is retained in all communications and key identity elements.

• Be the custodian of all elements of each associated Brands including communications, product, and service to be focused on driving hotels for their brand compliance.

• Brand standard adaptation for suitability to market and obtain validation appropriately when required

• Rolling out brand priorities/initiatives and programs collaboratively with the Corporate Hub Marketing team

• Be the main between the Corporate Hub Team and the hotels ensuring swift and effective communication with the hotels in the region

• Ensure appointment and liaison with relevant suppliers where necessary for the supply and / or manufacturing of local product implementation

• Oversee the creative direction of our external creative agencies, photographers, media buying company and other suppliers for brand marketing activity

• Assisting hotels in planning and managing hotel photo and video shoots, through to working with Corporate Hub Marketing on the sign-off of images being to standard and communicated to the relevant digital photobanks.

Brand Marketing - Hotel Support

• Provide brand marketing support and direction to all our hotels and ensure they have access to the brand tools.

• Expand the knowledge base of our field marketing specialists, via training and coaching

• Work collaboratively with our regionally appointed Brand Champions to execute an effective roll out of all new brand initiatives and follow up on implementation status.

• Direct the implementation of brand visual identity, product and services for new opening hotels and re-branding hotels.

• Manage Taskworld for all of our New opening & Rebranding hotels, ensure hotels are effectively managing and ensure the timeline is correctly managed and any delays are escalated to VP Marketing

• Ensure new Opening hotels have correct Imagery, Factsheets and Presentations in line with their brand guidelines to ensure effective opening

• Bachelor's degree in a related field.

• Minimum of 3 years in Loyalty or Marketing

• Operational knowledge of the hotel industry.

• Knowledge of the markets

• Excellent communication and presentation skills

• Results-oriented mindset.

• Ability to work independently and as part of a team.

If you meet the qualifications and are excited about the opportunity, we invite you to submit your application for consideration.

We look forward to hearing from you!