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  1. Full-Time
  2. Permanent
  3. Sales & Marketing
  4. Accor

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New York, United States

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REF1732F

Director, Brand Marketing & Strategy for Raffles Hotels & Resorts

Region

Americas



Company Description

Raffles & Orient Express
Artisan of Travel since 1883 and Birthplace of stories and legends since 1887, Orient Express and Raffles are two legendary brands, both steeped in history and loved by generations past, present and future.  

Representing the pinnacle of ultra-luxury hospitality within Accor Group, both brands are currently going through exciting phases of rebirth and expansion.

Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. It’s timeless elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend and returns as family.

Orient Express embodies the refined nomadic spirit of travel, inviting each traveller to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' style; Orient Express Silenseas - the world’s largest sailing ship; and remarkable hotels coming to Rome and Venice.

Progressively shaping the future of luxury hospitality, both Raffles and Orient Express are focusing on employee journey and growth.


Job Description

Reporting to the SVP & Global Head of Brand, the successful candidate will be responsible for executing the brand and marketing strategy for Raffles Hotels & Resorts through the development of impactful marketing campaigns and ensuring their successful execution on a global brand and hotel level.

This role will be responsible for increasing awareness, clearly differentiating the brand from its competitors and driving desirability through creative storytelling. 

Supporting the SVP, they will act as guarantor of the brand image and its expression internally and externally, in order to ensure visual and communications consistency.

From strategy to customer experience, promotion and brand partnerships, they will enforce compliance at all levels. Responsibilities and essential job functions include, but are not limited to the following:

  • Implement the brand strategy through differentiated and impactful marketing campaigns across all markets and key identified targets.
  • Identify existing differentiators throughout brand and individual hotels to create compelling and cohesive programs and messaging.
  • In partnership with relevant functional leads, build and manage innovative and effective 360° global marketing campaigns (media, PR, social media, influence, partnerships, events, openings, CRM, etc.) to increase brand awareness and drive sales.
  • Continuously improve marketing campaigns by understanding, and where applicable, taking advantage of new communication channels, technologies, evolving marketing platforms and emerging trends
  • Develop and implement a brand-specific customer experience to support brand positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
  • Help define operational standards of the brand and their implementation within the hotels.
  • Monitor KPIs to ensure the impact of actions carried out (customer satisfaction, ROI, reputation, market share...) and ensure their continuous improvement.
  • Collaborate transparently, proactively and continuously with cross-functional teams (Design, D&TS, Wellbeing, F&B, Commercial, T&C, CSR, Operations, Purchasing, Legal, CMI etc.) to ensure perfect alignment around strategic axes and brand positioning.

Qualifications

  • Minimum of 12 years of experience in the field of marketing and/or communications 
  • Bachelor level degree in Business, Hospitality, Marketing or a related field
  • Excellent knowledge of the overall luxury sector, including hospitality
  • Deeply passionate about art, design and culture in all its forms and ever curious to learn more
  • Proven experience in successfully managing a global brand or portfolio
  • Experience managing media, advertising and communication agencies
  • Recognized for excellent managerial and organizational skills and have demonstrated proven leadership
  • Strong interpersonal skills and the ability to work effectively at all levels of the organization and in a multicultural environment
  • Proficient in Microsoft Word, Excel, Outlook, PowerPoint

Additional Information

Visa Requirements: Must Legally be authorized to work in the United States

  • Salary Range: $ 125,000-$184,000 Annually
  • Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
  • Employee benefit card offering discounted rates in Accor worldwide for you and your family. 

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

All your information will be kept confidential according to EEO guidelines.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

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