- Full-Time
- Permanent
- RAFFLES
- Sales & Marketing
__jobinformationwidget.freetext.LocationText__
New York, United States
__jobinformationwidget.freetext.ExternalReference__
REF1732F
Director, Brand Marketing & Strategy for Raffles Hotels & Resorts
Region
Americas
This vacancy has now expired. Please see similar roles below...
Raffles Hotels & Resorts
The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future.
Representing the pinnacle of ultra-luxury hospitality within Accor Group, Raffles is currently going through exciting phases of rebirth and expansion.
Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment. Its timeless elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend and returns as family.
Progressively shaping the future of luxury hospitality, Raffles is focusing on employee journey and growth.
Reporting to the SVP & Global Head of Brand, the successful candidate will be responsible for executing the brand and marketing strategy for Raffles Hotels & Resorts through the development of impactful marketing campaigns and ensuring their successful execution on a global brand and hotel level.
This role will be responsible for increasing awareness, clearly differentiating the brand from its competitors and driving desirability through creative storytelling.
Supporting the SVP, they will act as guarantor of the brand image and its expression internally and externally, in order to ensure visual and communications consistency.
From strategy to customer experience, promotion and brand partnerships, they will enforce compliance at all levels. Responsibilities and essential job functions include, but are not limited to the following:
- Implement the brand strategy through differentiated and impactful marketing campaigns across all markets and key identified targets.
- Identify existing differentiators throughout brand and individual hotels to create compelling and cohesive programs and messaging.
- In partnership with relevant functional leads, build and manage innovative and effective 360° global marketing campaigns (media, PR, social media, influence, partnerships, events, openings, CRM, etc.) to increase brand awareness and drive sales.
- Continuously improve marketing campaigns by understanding, and where applicable, taking advantage of new communication channels, technologies, evolving marketing platforms and emerging trends
- Develop and implement a brand-specific customer experience to support brand positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
- Help define operational standards of the brand and their implementation within the hotels.
- Monitor KPIs to ensure the impact of actions carried out (customer satisfaction, ROI, reputation, market share...) and ensure their continuous improvement.
- Collaborate transparently, proactively and continuously with cross-functional teams (Design, D&TS, Wellbeing, F&B, Commercial, T&C, CSR, Operations, Purchasing, Legal, CMI etc.) to ensure perfect alignment around strategic axes and brand positioning.
- Minimum of 12 years of experience in the field of marketing and/or communications
- Bachelor level degree in Business, Hospitality, Marketing or a related field
- Excellent knowledge of the overall luxury sector, including hospitality
- Deeply passionate about art, design and culture in all its forms and ever curious to learn more
- Proven experience in successfully managing a global brand or portfolio
- Experience managing media, advertising and communication agencies
- Recognized for excellent managerial and organizational skills and have demonstrated proven leadership
- Strong interpersonal skills and the ability to work effectively at all levels of the organization and in a multicultural environment
- Proficient in Microsoft Word, Excel, Outlook, PowerPoint
Visa Requirements: Must Legally be authorized to work in the United States
- Salary Range: $ 125,000-$184,000 Annually
- Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
- Employee benefit card offering discounted rates in Accor worldwide for you and your family.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
All your information will be kept confidential according to EEO guidelines.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Related jobs
Salary
Location
Novotel Melbourne Central, Melbourne, Australia
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Melbourne
Job Category
Sales & Marketing
Description
Reservations Sales AgentShowcase your outstanding interpersonal skills as a Reservations Sales Agent, where you will provide organizational and administrative support to the team and memorable service
Reference
ede87a87-208c-4b7c-9777-4572c33849b7
Expiry Date
01/01/0001
Salary
Location
Hotel Mercure Wien Westbahnhof, Vienna, Austria
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
MERCURE
Job type
Permanent
Locations
Vienna
Job Category
Sales & Marketing
Description
Annahme und Bearbeitung von eingehenden Anfragen und ReservierungenErstellen von Angeboten und BeherbergungsverträgenPflege von ReservierungssystemenPflege der Kunden- und Gästekontakte
Reference
657f7b5a-3815-4504-a2bb-679535a55b9d
Expiry Date
01/01/0001
Salary
Location
Mercure Sao Paulo Vila Olimpia, São Paulo, Brazil
Experience Level
Not Applicable
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
São Paulo
Job Category
Sales & Marketing
Description
Cluster - Mercure Vila Olímpia, Mercure Berrini, Mercure JK e ibis IbirapueraGerenciar, Planejar e administrar as ações ligadas à vendas operacionais (hospedagem, eventos e correlatos), dos hotéis do
Reference
1662a06a-6df5-47bc-ac45-ab767f5427d2
Expiry Date
01/01/0001
Salary
Location
SOFITEL MARRAKECH PALAIS IMPERIAL, Marrakesh, Morocco
Experience Level
Director
Job Schedule
Full-Time
Brands
SOFITEL
Job type
Permanent
Locations
Marrakesh
Job Category
Sales & Marketing
Description
Le Directeur des Ventes et Marketing (H/F) assume l’entière responsabilité du leadership et de la gestion des fonctions vente et marketing (vente des chambres et de la restauration, le positionnement
Reference
4143c169-a110-4db9-8e33-6413a5db9b4d
Expiry Date
01/01/0001
Salary
Location
Hotel Mercure Wien Westbahnhof, Vienna, Austria
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
MERCURE
Job type
Permanent
Locations
Vienna
Job Category
Sales & Marketing
Description
Bei uns übernimmst Du die spannende Organisation der Reservierungsabteilung und gestaltest aktiv die Entwicklung und Umsetzung von Abteilungsstandards. Zu Deinen Aufgaben gehören:Annahme und Bearbeitu
Reference
83bcfef8-97d5-421e-b968-19c0318261eb
Expiry Date
01/01/0001
Salary
Location
Mövenpick Hotel Sukhumvit 15 Bangkok, Bangkok, Thailand
Experience Level
Associate
Job Schedule
Full-Time
Brands
MOVENPICK
Job type
Permanent
Locations
Bangkok
Job Category
Sales & Marketing
Description
To ensure smooth administration of Sales Department to the standard required by the HotelTo coordinate all internal and external correspondence, incoming e-mail, and other assigned administrative duti
Reference
d88a57e7-915b-4c58-9def-b2cc76b8de68
Expiry Date
01/01/0001
Salary
Location
RIXOS RIXOS JEDDAH OBHUR, Jeddah, Saudi Arabia
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
RIXOS
Job type
Permanent
Locations
Jeddah
Job Category
Sales & Marketing
Description
Ensuring that quality of reservation is maintained in terms of guest details, rates, payment methods etc.Planning and using efficient organizational skills to run the daily operation.Supervising on-th
Reference
9837a658-ada3-48b1-bbe8-b8653bdfdcba
Expiry Date
01/01/0001
Salary
Location
Novotel Amsterdam Schiphol Airport, Hoofddorp, Netherlands
Experience Level
Associate
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Hoofddorp
Job Category
Sales & Marketing
Description
As a Reservations Employee within Team NASA (Novotel Amsterdam Schiphol Airport), you and your colleagues are committed to providing a unique and positive guest experience every day. At NASA, we're no
Reference
5117a2c8-b74f-4c84-814b-155902600a3d
Expiry Date
01/01/0001
Salary
Location
Sofitel Paris Le Faubourg, Paris, France
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
SOFITEL
Job type
Permanent
Locations
Paris
Job Category
Sales & Marketing
Description
Une carrière qui laisse votre passion s’exprimer Au sein de l’équipe réservations, vous serez le garant du futur déroulement du séjour des clients dans l'hôtel. Vous devez assurer pour chaque clien
Reference
c421a776-88ca-4853-8783-484b10ecb81f
Expiry Date
01/01/0001
Salary
Location
Novotel Chennai OMR, Chennai, India
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Chennai
Job Category
Sales & Marketing
Description
Primary Responsibilities Prime Function: Constantly investigate and assess market conditions and competition to determine effective and productive sales programs
Reference
b7eeb2b8-492c-4dee-87e6-5cb6f18534f6
Expiry Date
01/01/0001