- Full-Time
- Permanent
- ACCOR
- Marketing
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Novotel Riyadh Al Anoud, Riyadh, Saudi Arabia
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REF60434L
Digital Marketing Manager
Region
MEA SPAC
About Novotel Al Anoud:
Novotel Al Anoud, part of Accor Group, is a premium hotel in Riyadh that offers world-class hospitality services. We strive to create a memorable guest experience by combining innovation, comfort, and exceptional service. Join us and be part of a dynamic team driving digital transformation in hospitality
Key Responsibilities:
1. Digital Strategy & Planning:
Develop and execute a comprehensive digital marketing strategy aligned with the hotel’s business goals.
Ensure all digital activities adhere to Accor’s brand guidelines and digital standards.
Monitor market trends and competitor digital activities to identify opportunities for innovation.
2. Website & SEO Management:
Optimize the hotel’s website performance, content, and booking conversion rates.
Implement SEO/SEM strategies to improve search engine ranking and visibility.
Collaborate with Accor’s digital teams to update content, promotions, and special offers.
3. Social Media & Content Marketing:
Manage and grow the hotel's presence across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
Develop engaging content, including text, images, and videos, to enhance audience engagement.
Work closely with influencers and brand ambassadors to boost digital reach and engagement.
4. Online Advertising & Performance Marketing:
Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
Optimize digital advertising spend to maximize ROI and direct bookings.
Track and analyze campaign performance, making data-driven recommendations for improvement.
5. Email Marketing & CRM:
Develop targeted email marketing campaigns to engage past and potential guests.
Work with Accor’s CRM tools to enhance customer retention and loyalty.
6. E-commerce & OTA Management:
Optimize the hotel’s presence on Online Travel Agencies (OTAs) such as Booking.com and Expedia.
Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
7. Analytics & Reporting:
Track and report key digital performance metrics (website traffic, social media engagement, conversion rates, etc.).
Utilize tools like Google Analytics, Facebook Insights, and Accor’s digital dashboard to measure success.
Provide regular performance reports and insights to the Director of Business Development.
Qualifications & Experience:
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
3-5 years of experience in digital marketing, preferably within the hospitality industry.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation.
Experience in using Google Analytics, Facebook Ads Manager, and email marketing platforms.
Familiarity with Accor’s digital tools and systems is a plus.
Strong analytical skills and ability to interpret data for decision-making.
Excellent communication and project management skills.
Job Benefits:
Competitive salary and benefits package.
Professional growth opportunities within Accor Group.
A dynamic and supportive work environment.
Employee discounts and exclusive hospitality benefits.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
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