- Full-Time
- Permanent
- ACCOR
- Marketing
__jobinformationwidget.freetext.LocationText__
Queen Elizabeth 2, Dubai, United Arab Emirates
__jobinformationwidget.freetext.ExternalReference__
REF65845S
Digital Manager
Region
Luxury & Lifestyle
The iconic Queen Elizabeth II (QE2) is a historic gem and the only floating hotel in Dubai. The hotel features 447 distinctive rooms. A one-of-a-kind entertainment destination, rich in history where the past is relived in the luxury of today. Guest experience is a true British heritage and history with a visit to one of the world's most celebrated ocean liners, now permanently docked in the new marina at Dubai's Port Rashid in the UAE.
Job Description
We are seeking a results-driven and technically proficient Digital Manager to lead the execution and optimisation of our digital marketing strategy. Reporting to the Head of Marketing and General Manager, the ideal candidate will be responsible for increasing brand visibility, driving qualified traffic to qe2.com, and improving conversion across all digital touchpoints.
Key Responsibilities
- Implement digital marketing campaigns in line with the overall marketing strategy to maximise brand exposure, generate leads, and convert traffic into bookings.
- Post and manage all day to day organic content across the hotel’s social media platforms, ensuring alignment with brand tone, campaign objectives, and audience engagement goals.
- Update and upload all hotel content, offers, images, and descriptions on the QE2 Accor website as well as all connected OTAs - both directly and via the channel manager - ensuring consistency and accuracy across all platforms.
- Manage and optimise performance-based digital advertising across all platforms, including Meta Ads, Google Ads, YouTube, Sojern, Koddi, Expedia Travel Ads, and retargeting platforms, ensuring correct booking URLs and CTAs are used.
- Lead and manage metasearch marketing campaigns across platforms like Google Hotel Ads, Tripadvisor, Trivago, and Kayak, in coordination with partners such as Koddi or other integrators.
- Manage BNAs (Booking Network Ads) through Booking.com’s advertising platform to maximise visibility and conversions through their network.
- Track and analyse user behaviour using Google Analytics 4 (GA4), ensuring accurate UTM parameters are applied across all campaigns and platforms to measure source effectiveness.
- Create, schedule, and deploy email newsletters using Mailchimp, segmenting audiences based on region, interest, and behaviour. Maintain quality of the database through regular cleaning and updates.
- Integrate and synchronise data from various sources including PMS, TARS, ServeMe, and qe2.com into Mailchimp or other CRM systems, ensuring GDPR compliance and usability for targeted campaigns.
- Collaborate with Revenue, Sales, and F&B teams to execute and promote offers with proper digital tracking mechanisms in place to measure conversion by channel and offer.
- Update and maintain all content across the English and Arabic versions of the QE2 website, ensuring accuracy, consistency, and relevance of offers, menus, and promotions.
- Monitor key performance indicators including website traffic, conversion rate, cost-per-acquisition, and ROAS, providing monthly performance reports with actionable insights.
- Work closely with digital and design agencies, web developers, and marketing vendors to manage ongoing website content updates, SEO, creative design, and campaign rollouts.
- Stay updated with changes in search engine algorithms, social media policies, digital ad regulations, and industry innovations to ensure best practices and compliance.
- Assist in optimising the booking funnel on qe2.com and TARS by identifying drop-off points and testing improvements (e.g., UX, CTA placement, form flow, offer landing pages).
- Lead digital projects including website enhancements, campaign landing pages, and digital promotions from concept to execution, ensuring alignment with the brand tone and commercial goals.
- Ensure proper tracking, attribution, and tagging of all digital assets, promotions, and media campaigns to facilitate accurate reporting and informed decision-making.
Qualifications and Skills
- Bachelor's degree in Marketing or Digital Marketing or equivalent.
- Minimum 4+ years of experience in digital marketing, preferably in hospitality, tourism, or e-commerce sectors.
- Proven hands-on experience in metasearch marketing (Google Hotel Ads, Trivago, Tripadvisor), including integration with platforms like Koddi.
- Strong command of Google Analytics 4 (GA4), Google Tag Manager, UTM tagging, and data attribution modelling.
- Demonstrated success managing Booking Network Ads (BNAs), Sojern, Expedia TravelAds, and programmatic advertising campaigns.
- Excellent understanding of SEO/SEM, A/B testing, and conversion rate optimisation.
- Proficiency in Mailchimp, CRM segmentation, and syncing data from PMS and booking platforms.
- Familiarity with booking engines (e.g., TARS, ServeMe) and optimising booking journeys for conversion.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong communication and coordination skills to work across internal teams and external vendors.
- Up-to-date with the latest trends and technologies in digital and hotel marketing.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
Related jobs
Salary
Location
Novotel Jeddah Tahlia Street, Jeddah, Saudi Arabia
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Jeddah
Job Category
Marketing
Description
We are seeking an innovative and results-driven Digital Marketing Manager to join our dynamic team in Jeddah, Saudi Arabia. As a key player in our marketing department, you will be responsible for dev
Reference
34ad960f-79eb-46f4-88db-0c0a649a6f0c
Expiry Date
01/01/0001
Salary
Location
Queen Elizabeth 2, Dubai, United Arab Emirates
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Dubai
Job Category
Marketing
Description
We are looking for a versatile and creatively driven Graphic Designer to join the marketing team at Queen Elizabeth 2 Hotel. The ideal candidate will have strong experience in creating modern and enga
Reference
32ca8dfd-4653-41c3-b12f-54d7c564130a
Expiry Date
01/01/0001
Salary
Location
Rixos Premium Dubai JBR, Dubai, United Arab Emirates
Experience Level
Director
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Dubai
Job Category
Marketing
Description
Key Responsibilities:-Serve as a videographer and photographer, responsible for conceptualizing, shooting, producing, and editing high-quality, impactful content that promotes Rixos Premium Dubai.-Man
Reference
32fe8beb-0b0b-40d3-aa52-6139aa00a385
Expiry Date
01/01/0001
Salary
Location
Raffles Istanbul, İstanbul, Turkey
Experience Level
Associate
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
Istanbul
Job Category
Marketing
Description
We are seeking a dynamic and creative Marketing & Communications Coordinator to join our team in İstanbul, Turkey. As a key member of our marketing department, you will play a crucial role in developi
Reference
67e9fe58-aea8-43c0-862b-a9c5d7c59b59
Expiry Date
01/01/0001
Salary
Location
Issy-les-Moulineaux, France
Experience Level
Mid-Senior Level
Job Schedule
Part-Time
Brands
ACCOR
Job type
Temporary
Locations
Issy-les-Moulineaux
Job Category
Marketing
Description
5 months contract - maternity leave replacement This position covers the responsibility of Social Media in the defined countries in appliance of brand strategies .He/she ensures the operational deploy
Reference
b96bcae8-dff4-4abd-8254-df97b903545d
Expiry Date
01/01/0001
Salary
Location
Mama Shelter Zurich (Opening July 2025), Zürich, Switzerland
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
MAMA SHELTER
Job type
Permanent
Locations
Zürich
Job Category
Marketing
Description
Would you like to participate to the opening of our new Mama Shelter in Zürich? 🏨THE MISSION?Are you ready to bring the spotlight to our hotel as an Entertainment Manager? 🎤✨ Join us to orchestrate
Reference
66c9c78a-1e60-4af1-9258-78d92968c760
Expiry Date
01/01/0001
Salary
Location
Raffles Doha, Doha, Qatar
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
Doha
Job Category
Marketing
Description
Job Summary:The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue of Raffles & Fairmont Doha. This role
Reference
8840cf6e-ba9f-4086-ade6-b3cdb32236e3
Expiry Date
01/01/0001
Salary
Location
New York, United States
Experience Level
Director
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
New York
Job Category
Marketing
Description
The Vice President, Brand for Raffles Hotels & Resorts is responsible for shaping and elevating the global brand strategy, ensuring its consistency, relevance, and growth across all touchpoints. Based
Reference
ce4ebbf1-e43b-4e7a-bb59-76d32f5ae374
Expiry Date
01/01/0001
Salary
Location
Issy-les-Moulineaux, France
Experience Level
Student
Job Schedule
Full-Time
Brands
ACCOR
Job type
Internship
Locations
Issy-les-Moulineaux
Job Category
Marketing
Description
Within the PME division, in the ibis brand team, the brand assistant manager will play an integral role within the Global Brand & Marketing organization developing and launching culturally relevant ex
Reference
34be27aa-f77f-4cee-9990-97041f779ac3
Expiry Date
01/01/0001
Salary
Location
25 HOURS SYDNEY PADDINGTON, Sydney, Australia
Experience Level
Associate
Job Schedule
Full-Time
Brands
25HOURS HOTELS
Job type
Permanent
Locations
Sydney
Job Category
Marketing
Description
This is your daily contribution to make 25hours the most talked-about destination... Develop and execute creative marketing campaigns that highlight our hotel, food & beverage outlets, events, and gue
Reference
d5aa7027-0797-4f3e-8313-c001bce1401e
Expiry Date
01/01/0001