- Full-Time
- Permanent
- ACCOR
- Marketing
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, Bodrum, Turkey
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REF60779R
Digital Marketing Executive -Swissotel Living Bodrum
Region
PM&E
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Main responsibilities:
- Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
- Managing the creation and publishing of relevant, original, high-quality content
- Update and optimize the Hotel content on Direct, Indirect channels and online listings
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Manage the active presence of the property on Social Media channels
- Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch
- Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
- Provide creative ideas and best practices for content marketing and social media
- Deliver monthly and quarterly reports on web performance
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels
- Monitor and reply to online reviews
Qualification & Skills
- A minimum of 2 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Teamwork Skills
- Customer Focused
- Energetic and passionate to work
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
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YOUR PASSION SHINE
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our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
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We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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