- Full-Time
- Permanent
- ACCOR
- Marketing
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, Singapore
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REF62652W
Digital Marketing Executive
Region
Digital Businesses
We focus on developing and offering advancement opportunities to our employees. Join us and be part of a team that provides a total and memorable Singapore travel experience!
In this role, you will be responsible for managing and executing our digital media strategies to drive online direct sales, increase brand awareness, and engage with our target audience.
Website & Content Management
Manage and update website content for Grand Mercure Singapore Roxy and Noku Hotels (Kyoto, Osaka & Phuket).
Ensure all digital web offers are aligned with brand positioning and are optimised for conversion.
Performance Marketing & Paid Media
Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.
Manage SEO and SEM strategies, including keyword research, on-page optimization, and link-building initiatives.
Track and analyse digital marketing KPIs to improve campaign effectiveness.
Collaborate with digital agencies to maximize campaign performance and ROI.
Data Analytics & Reporting
Utilize Google Analytics, Google Tag Manager, and other tracking tools to monitor website traffic and user behaviour.
Generate reports and insights to measure campaign effectiveness and recommend optimizations.
Research market trends, competitor activities, and emerging digital technologies to refine strategies.
Creative & Digital Asset Development
Develop digital marketing collaterals for email marketing, paid search, and website promotions.
Ensure all digital assets are aligned with conversion rate optimization (CRO) best practices.
Ad-Hoc Projects
Assist with additional digital & social initiatives and projects as assigned by the Head of Department.
Diploma/Degree in Digital Marketing, Marketing Communications, or a related field.
3-4 years of experience in a digital marketing role, preferably with agency experience.
Proficiency in Google Ads, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, etc.).
Experience in website management (WordPress, Elementor), UX optimization, and conversion tracking.
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
Hands-on experience with email marketing platforms, CRM tools, and marketing automation is a plus.
Detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
JOIN US
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