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  1. Full-Time
  2. Permanent
  3. NOVOTEL
  4. Sales & Marketing

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PULLMAN PULLMAN NAIROBI WESTLANDS, Nairobi, Kenya

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REF38036R

Digital Marketing Executive

Region

MEA SPAC

This vacancy has now expired. Please see similar roles below...


Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"


Job Description

The Digital Marketing Executive will be responsible for planning, developing and actioning of the social media platforms, marketing strategies, e-commerce and website management, in addition to delivering any required ‘flash’ sales activity. All duties that are carried out should be in accordance with Accor Hotels Standards and legal requirements.

  • Manage the execution of day-to-day projects and external agency partner projects.
    • Audio/Video/Photo Production
    • Graphic Design Agency
    • Social Media Agency
    • Collateral Printing Companies
  • Execute paid media/advertising plans.
  • Content creation and management across multiple online platforms.
  • Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners,  collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners.
  • Collaborate with the Director of Sales Marketing & Public Relations, Director of Sales & Marketing, PR & Marketing Manager, F&B and Spa departments in development and execution of marketing strategies and plans to generate revenue growth 
  • Ensure that Accor brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
  • Promotional listings/e-blasts for OTAs (online travel agents).
  • Work with Accor corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
  • Develop, review and post social media content including image and video conceptualization and caption copywriting.
  • Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
  • Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)

Qualifications

  • Bachelors’ degree in Mass Communication or related field.
  • Minimum of 2 years’ experience in similar role.
  • Innovator.
  • Strong communication, negotiation and presentation skills.
  • High Energy, dynamic personality.
  • Results-driven.
  • Verbal, numerical and analytical abilities.
  • Excellent negotiations and influencing skills.
  • Able to drive actions that will add value to incremental spend.

Additional Information

Your team and working environment:

  • At Accor, we are Heartists!  Are you ready to put your heart at the center of everything that you do? If so, then join our team of Heartists
  • Every day, we look for opportunities to engage on a personal & meaningful way with our guests and each other.  

We deliver heartfelt hospitality in an environment that is engaging, enthusiastic and professionally rewarding!

Our commitment to Diversity & Inclusion:

We are an inclusive company and what we really hope to achieve is to attract, recruit and promote diverse talent.

Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.

When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.

LET YOUR PASSION SHINE

We foster our creativity, our excellence and progressiveness. We interconnect with each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact.

LEARN ABOUT US

Let your passion shine

We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.

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