Brand Marketing Manager | Opening Mama Shelter Amsterdam (M/F/NB)

MAMA?

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director! 

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.  

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy. 

Whatever your role, we're all here to make the customer experience as unforgettable as possible.  

Our mission: to bring little moments of happiness to people. 

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience. 

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021. 

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Our commitment to diversity and inclusion:  

Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender-neutral, so the masculine gender is used here to lighten the text.  

Would you like to join us and contribue to the opening of our Mama Shelter in Amsterdam ?

You must be fluent in English, and speaking Dutch is a big plus. Please send an English version of your CV.

THE MISSION? 

Ready to elevate Mama Shelter’s brand to new heights? 🌟✨ 
We’re searching for a creative and proactive Brand Manager to join our vibrant team 🌟and drive our marketing and PR efforts. If you’re passionate about media relations, event planning 🎉, and supporting our F&B and sales teams 📈, this 360° role is perfect for you! 

Develop the exposure of Mama Shelter brand 🌞 

• By receiving brand guidelines from HQ, you create your local marketing strategy 🧠 to promote Mama Shelter Amsterdam as the must-visit lively and cultural venue.  

• Create and update in-house communication materials (posters, menus, flyers, collaterals, etc.). 

Reporting & Coordination 🤝 

• Track and analyse 🎯 the impact of your marketing actions (social media performance, PR coverage, event results). 

• Align with the central Brand team to ensure a one consistent voice across the world. 

Content & Social Media 📲 

• Define and roll out the social media strategy for the hotel and its outlets in the local market. 

• You are the pen 🪶 and the brush 🖌️ of Mama Shelter for the visual and editorial content you are going to publish on your local social accounts (Instagram, TikTok, Facebook, etc.). 

PR & Influence Relations 🗞️ 

• Time to show your social skills 🗨️ by identifying, meeting, and building relationships with local journalists, media, and content creator/influencers. 

• Press officer of Mama Shelter Amsterdam📰, you can coordinate incoming requests and organise visits, press events, press trips or photoshoots at the hotel. 

Events 🎉 

• In the group, YOU are the one planning the trip! 🎫 Imagine, build and orchestrate an annual event calendar aligned with global activations and local trends. Dare the original and offbeat events. 

• As a theatre director, you’ll choose your artists and local collaborations but also handle logistics with F&B teams and external partners to deliver memorable events. 

MADE FOR YOU? ONLY IF…

• You’re the pro in tough situations: Always one step ahead, you stay calm and make the right call when things get tricky. 💪
• You’re as real as it gets: Integrity and professionalism are your middle names, and you always keep it 100% honest. 🌟
• Transparency is your thing: Your motives, methods, and goals are clear as day. No smoke and mirrors here! 🔍
• You own your oops moments: Mistakes happen – you own them, learn from them, and help the team avoid them next time. 🙌
• Business with a heart: You believe in doing things right, with honesty and fairness. No shortcuts. ⚖️
• You keep secrets safe: Confidentiality is your superpower. Sensitive info stays in the vault. 🗝️

YOUR LITTLE EXTRAS:

• You always follow through: When you commit, you deliver. Every time. 🚀
• Team player (and solo star): Whether you’re working with the squad or flying solo, you nail it. 👥🌟
• Your vibe is positive & approachable: You’ve got that energy that lifts the room, for both your colleagues and guests. 😊
• You know your people: You take the time to get to know your teammates and our guests. Relationships matter. 💬
• You’ve got everyone’s back: We’re all in this together – one big family making magic happen. 🤝✨

Next, we're sure you know the tune 🎶:

First melody: “At Mama, no AI! We review your application in person and take the time to understand your background. 🎧
First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm. 🤳
Chorus: Once you've passed the phone interview, we'll arrange a remote meeting 💻 or a meeting at Mama 🤝 to meet the Gang! 
Last verse: Naturally, you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.