VP Media & Acquisition (F-M-X)

Bienvenue chez ACCOR, groupe hôtelier, leader dans le secteur de l’hospitalité.

Nous sommes un écosystème de 40 marques dans 110 pays, de talents et de solutions, prêts à s'engager dans les possibilités infinies de l'avenir. Accor vous propose une nouvelle façon de vivre, de travailler, de vous divertir et de développer votre activité professionnelle grâce à une expérience client personnalisée.

Groupe engagé, nous veillons plus que jamais à évoluer dans le respect de notre patrimoine commun.

Découvrez notre culture, nos valeurs et nos ambitions sur https://group.accor.com/

A unique environment:

The Global Digital Marketing & eCommerce team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost. We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional teams, overseeing the commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way. We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels.

A motivating context:

An exciting opportunity to be part of a team setting up a new path for Premium, Midscale & Economy brands, in an international environment; building relationship with counterparts around the globe.

Domaine: Global Digital Marketing & eCommerce team for Premium, Midscale & Economy : Media & Acquisition department

Context: Within the Global Digital Marketing & eCommerce (DM&E) team, the Media & Acquisition department, led by the VP Media & Acquisition reporting directly to the SVP Global Digital Marketing & eCommerce (Premium, Midscale & Economy Brands) will be responsible & accountable for Accor’s Premium, Midscale & Economy Brands Commercial web direct Strategy & Vision, building Brand Perception via media investment as well as contributing and influencing the ALL.com & App long term vision. They will be responsible for a team of approx.. 10 people with 3 direct reports.

Mission: 
The VP Media & Acquisition role is tasked with crafting and steering a comprehensive global full funnel media strategy and framework (B2C and B2B) that mirror the overarching brand business strategy and drive web direct growth. You will work closely with the global Brands, Sales and DM&E teams, as well as the Regions to ensure the global full funnel media & acquisition strategy is locally relevant and effectively communicated to all stakeholders to support regional media briefings.

Building and leading Media & Acquisition lever development strategy & optimization worldwide:

• Define and lead the global Media & Acquisition Levers strategic framework leveraging insights (MMM), defining audiences driving differentiation within the portfolio, key market optimization, content effectiveness etc
• Define global paid media planning (on & offline) in collaboration with Brands, Regions to ensure successful local activation.
• Coordinate strategy implementation and operational excellence across all Regions, supporting them in the development of levers activation
• Ensuring worldwide consistency of lever optimizations, implementation and adoption of advanced solutions and features
• Provide clear guidelines and consolidate elements from various stakeholders to provide a 360° go-to-market toolkits based on brands’ roadmaps and new campaigns, programs, partnerships
• Define paid media KPIs and monitor worldwide lever performance and budget to achieve Brands, Business & Financial Targets
• Work closely with Business Partners (Finance, Procurement, Legal) to drive efficiency and performance

Leading strategic relationships with internal & external partners including agencies, business partners, tools providers:

• Brief, supervise, and challenge agencies & solutions to deliver the global strategy aligning with KPIs and targets
• Build, coordinate and deliver the strategic roadmap with partners (agencies, business partners, solutions)
• Supervise agency SLA, (ensure delivery as per contract terms) and Global and regional agency engagement

Driving innovation & Transversal Projects:

• Develop scalable processes & frameworks to drive automation and efficiency in lever operational management
• Identify new trends, products and tools to test in Customer Acquisition & Media levers
• Ensure a sectoral and technological watch activity in her/his area
• Monitor of tracking and necessary developments with the product teams
• Participate in cross-functional projects

Leading and inspiring a team and community of experts to drive our Center of Excellence:

• Lead the team under your responsibility, which includes 10 full-time employees (FTEs), with 3 direct FTEs.
• Develop guidelines & toolkits, build training, webinar and onboarding sessions to constantly drive the development and empowerment of the community of experts worldwide
• Be responsible to collect needs and requests from regions and act as a facilitator to answer with agility and speed, prioritize requests and liaise with brand teams

Main complexity / critical issues in the job

• Accountable for PME web direct revenue especially what is delivered through paid media
• A highly cross-functional high impact role with lots of visibility that will require coordination across multiple stakeholders across the business
• Interest for new technologies to drive usage of advanced technological tools on a daily basis
• Strong analytical skills to challenge external stakeholders & develop relevant action plans
• Strong relational skills to demonstrate teamwork and partner with regional, cross-functional and internal teams
• Project management: ability to prioritize and manage multiple demands in a challenging environment
• Ensure alignment with regions & global teams to maximize business in complex financial models & EBITDA guidelines

Experience: At least 10 years in media & acquisition both operational and strategically, in a multi-brand, global business environment. Experience in full funnel media with a minimum annual spend of £5-10M, and a proven track record in managing paid marketing channels, especially for a large e-commerce site. Travel & hospitality industry experience is a plus.

•            Expertise: Strong in media strategy, planning, and buying, both offline and online. Proficient in measurement and data science, including MMM, GA, and KPIs. Confirmed expertise in customer acquisition levers management, and digital optimization tools/solutions.

•            Leadership: Demonstrated ability to lead and manage teams, including matrix team experience and international coordination. Strong leadership and influencing skills, with a strategic and analytical mindset.

•            Analytical Skills: Highly data-driven with strong analytical skills, strategic and analytical problem-solving abilities, with business and results acumen.

•            Communication: Excellent communication and networking skills, with fluency in English and ideally another EU language.

•            Partner Management: Strong and relevant experience in managing external agencies and stakeholders

•            Attitude: Proactive and result-driven in a fast-paced environment, with a target-oriented attitude and the ability to provide clear explanations and recommendations.

•            Collaboration: Strong collaborative working mode, with the ability to work effectively in a matrix environment.

Pourquoi travailler chez Accor ?

Nous sommes bien plus qu’un leader mondial. Nous vous accueillons comme vous êtes et vous pouvez trouver le métier et la marque qui correspond à votre personnalité.

Faites ce que vous aimez, prenez soin du monde qui vous entoure, oser challenger le status quo ! #BELIMITLESS

Découvrez la vie qui vous attend chez Accor, https://careers.accor.com/.

Quels avantages Accor offre à ses collaborateurs ?

Accor et plus particulièrement la DIGITAL FACTORY propose une expérience de travail unique à ses collaborateurs où l’excellence rime avec bienveillance :

• Télétravail étendu : présence sur site de minimum 4 jours /mois en fonction des rituels d'équipes. Prise en charge d’un forfait d’équipement et Indemnités journalières offertes.
• Amélioration continue : hackathons, partenariats technologiques d’exception, plateforme dédiée à la formation Digitech Academy & certifications, programme de formation pour l’ensemble de nos salariés à l’agilité, à la culture OKR, formations dédiées Product Management, AWS.

Les avantages collaborateurs Accor c’est aussi :

• Work Everywhere :  accès personnel offert à plus de 500 espaces de Coworking dont beaucoup au sein de nos hôtels. Une opportunité également de partir à la rencontre de nos collaborateurs hôteliers !
• Programme ALL Heartists : avantages, séjours et expériences inoubliables dans toutes nos adresses Accor, dans le monde entier. Plus de 70 partenaires répartis selon différents univers (Voyages, Gourmet, Bien-être et Sport, etc.) pour satisfaire toutes vos envies.
• Forfait Mobilité douce : prise en charge des frais de transports personnels entre domicile et lieu de travail via le remboursement de 50% de l’abonnement transports ou via un forfait « mobilité durable » d’un plafond de 500€.
• Et sur notre site d’Issy les Moulineaux : café à volonté, restaurant d’entreprise avec des prestations gourmandes et de qualité, salle de sport, conciergerie d’entreprise.
• Un CSE qui vous accompagne dans le financement de vos activités : Culture, vacances, sport, Noël, événements familiaux…

Sans oublier, l’accompagnement tout au long de carrière au sein du Groupe :

• Learning & development : un Talent management au cœur de notre stratégie RH & un catalogue de formation d’excellence, ouvrant de nombreuses perspectives de mobilités intra filières et internationales
• Programmes de cooptation : des primes entre 1000€ et 1500€ bruts.

Nous sommes engagés pour la Diversité & l’Inclusion :

« La diversité & l’Inclusion pour Accor, c’est accueillir chacun et chacune dans le respect de ses différences en donnant la priorité aux seules qualités et compétences.

Notre ambition est de développer l’emploi, mieux accueillir, offrir d’excellentes conditions de travail et favoriser l’évolution de l’ensemble des collaborateurs et notamment des personnes en situation de handicap.

N’hésitez pas à nous faire part de vos éventuels besoins spécifiques afin que nous puissions les prendre en considération. »