Social Media & Digital Content Marketing Specialist

Fairmont Waterfront redefines hospitality with Pure Coastal Luxury. Our award-winning hotel, nestled on Vancouver's stunning waterfront, is consistently celebrated by top publications like Conde Naste Traveler and recognized as a Great Place to Work® Canada for a second consecutive year. We are Industry leaders in sustainability & embody our commitment to our community, featuring Vancouver's first green roof & rooftop apiary. 

Our Culture is strongly rooted in diversity, inclusion, professional growth and development - over 60% of promotions are from within. We are committed to empowering ambitious individuals to thrive. If you're a visionary who shares our values and passion for excellence, join us to help shape the future of luxury hospitality.  

Why work at Fairmont Waterfront?

• Sustainability and community commitment  - recognized with 5 Green Leaves Certification rating from Green Key Global since 2011
• Empowering Women in Leadership - More than 50% of leadership team including Executive Level, are women
• Celebrating Diversity - our team represents over 60+ countries, fostering an inclusive and global community
• Strong Culture of Belonging for the 2SLGBTQIA+ community providing year-round support, including gender inclusive change rooms
• Generous perks - Enjoy discounted rates at over 5,500 Accor hotels worldwide through our Colleague Travel Discount Program* food & beverage discounts, transit reimbursement program for Trans Link monthly passes, subsidized meal during your shift through our colleague dining program
• Comprehensive Benefits - through our Benefit Plan* including medical, dental and vision coverage, Pension Plan, and more!
• Dining Discounts - Get 50% off at our dining establishments in Vancouver, Victoria and Whistler through our Food & Beverage Discount Program
• Exclusive Experiences - One free stay through our Be Our Guest Program
• Competitive annual salary commensurate with experience, starting at $67,000.00

*full-time and part-time status colleagues

Summary of Responsibilities:

Reporting to the Marketing Director, you will build, plan and execute the social media and digital content marketing strategies and be a contributing member of the hotel’s Marketing & Communications Team.

Responsibilities and essential job functions include but are not limited to the following: 

• Create and implement social media strategies on behalf of Fairmont Waterfront and ARC Restaurant + Bar appealing to local, national and global audiences.
• Drive innovation and forward-thinking ideas around community growth and engagement.
• Maintain voice of both the hotel and restaurant in the digital space across all social media and digital platforms.
• Manage and build relationships with our guests, and social media ambassadors in our online community (Instagram, Facebook, X, TikTok, Pinterest, YouTube, blog, newsletter, etc.) through social posts, community engagement, reposting all appropriate and relevant tagged content, etc.
• Monitor hotel and restaurant social media accounts to ensure timely engagement, proactive reputation management, and social listening. Track sentiment, identify emerging conversations or issues, and escalate as appropriate to protect and enhance the brand’s online presence.
• Manage influencer and content creator partnerships from outreach to on-site hosting, including communications, contracts, deliverables, and scheduling.
• Manage paid social media campaigns (Meta ad management, A/B testing, bid management, audience research).
• Monitor paid social campaigns daily to ensure they are reaching targets (impressions, reach, CPC, CTR link clicks, etc.) and create campaign and channel performance reports.
• Write, edit, and proofread digital content, which includes but is not limited to: blogs, website, digital ads, Google profile posts and social media posts, etc.
• Develop, curate, and publish visually compelling content across platforms, including photography, video, and reels, ensuring alignment with brand standards and campaign objectives.
• Build out content calendar for Meta applications, considering variations necessary between platforms (i.e., making separate posts and adjusting copywriting as necessary where certain CTA's are platform specific, etc.).
• Create, plan, write, and post content locally in real time on other sites, (i.e., LinkedIn, Tiktok, Pinterest, etc.).
• Manage and regularly update the three primary websites for both the hotel and restaurant, and build pages out across various CMS platforms (which includes, but is not limited to: landing pages, flexible content layout, cross-linking throughout site, etc., while using SEO best-practices, formatting imagery, re-writing/editing copy, etc.).
• Manage UGC acquired through various platforms, monitoring content populating our sites, filtering when necessary, and coordinating with team members to edit code when necessary.
• Passion for photography and assist with supporting all photo and video shoots and take a lead role in content direction and asset management for the hotel.
• Proficient in editing imagery and creating imagery as needed for various platform requirements, using Adobe Creative Suite (especially InDesign, Photoshop, Lightroom, and Premiere Pro)
• Filing all assets and content created and acquired in our local drive with relevant nomenclature in a timely and organized manner.
• Stay up-to-date with digital media developments and pop-culture trends.
• Create monthly and yearly reports, pulling analytics from multiple platforms, covering metrics across social content tracking, ad/campaign results, global media publications. Filter information within platforms and transfer relevant numbers into each report. Present key metrics in monthly department meetings.

Additional Responsibilities:

• Collaborating with all teams on various marketing projects, including planning and executing brand activations and events from start to finish.
• Availability for events or meeting with influencers/media guests on occasion outside of work hours
• Repost influencer content on weekends if applicable
• Assist on various administrative tasks with local team and regional team upon request
• Support and promote the hotel's sustainability efforts as active committee member

• Proven experience as a social media and digital marketing professional with a strong understanding of current trends, best practices, and performance analytics.
• Confident content creator with demonstrated photography and videography skills, including the ability to capture, edit, and produce high-quality imagery and reels that align with brand standards.
• Computer literacy at an intermediate to advanced level is mandatory, with strong competency in Microsoft Office, and all major social media platforms.
• Must be quick to learn and adapt to new digital tools; working knowledge of Adobe Suite, Canva, Mailchimp, Sprout Social, Meta Ads Manager, WordPress, BentoBox, Responsys, Google Analytics, Yext, Sprinklr, and Tint considered an asset.
• Exceptional written and verbal communication skills with a sharp eye for detail and storytelling.
• Highly organized, self-motivated, and able to independently prioritize projects in a fast-paced, deadline-driven environment.
• A collaborative team player who approaches projects with creativity, enthusiasm, and a willingness to explore innovative ideas.

Canadian work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS