- Full-Time
- Permanent
- SOFITEL
- Sales & Marketing
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Sofitel Marrakech Palais Imperial & Spa, Marrakesh, Morocco
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REF17651L
Responsable Communication, Relation Publique et Marketing Digital
Region
Luxury & Lifestyle
This vacancy has now expired. Please see similar roles below...
Pourquoi travailler chez Accor ?
Nous sommes bien plus qu’un leader mondial. Nous vous accueillons comme vous êtes et vous pouvez trouver le métier et la marque qui correspond à votre personnalité.
Nous vous accompagnons dans votre évolution et votre apprentissage au quotidien, nous nous assurons que votre travail apporte du sens à votre vie. Ainsi, durant votre expérience avec nous, vous pouvez explorer les possibilités illimitée du Groupe Accor.
En rejoignant Accor, vous écrivez chaque chapitre de votre histoire et ensemble nous pouvons imaginer l’Hôtellerie de demain. Découvrez la vie qui vous attend chez Accor, https://careers.accor.com/.
Faites ce que vous aimez, prenez soin du monde qui vous entoure, oser challenger le status quo ! #BELIMITLESS
- Définir la stratégie de communication de l’hôtel et piloter sa mise en œuvre tout en respectant la vision du groupe
- Définir une ligne éditoriale adaptée à la cible de la clientèle
- Développer des “ best practices ” à partager avec les équipes opérationnelles pour produire du contenu
- Suivre la progression de la communauté, et mettre en place des actions pour générer du trafic et de l‘engagement (partenariat, jeu concours, etc.)
- Médiatiser les initiatives de l‘hôtel, rédige les communiqués et optimiser la couverture médiatique de l‘hôtel en entretenant les relations avec les influenceurs locaux et internationaux
- Mettre en place des actions marketing et des offres promotionnelles avec des partenaires pour augmenter la notoriété de l‘hôtel et de ses points de vente
- Examiner et coordonner les demandes de visites, tournages, interviews, shootings, partenariats, etc.
- Gérer les comptes de l’hôtel sur les réseaux sociaux, assurer l’animation et le développement de ces différentes communautés
- Concevoir et créer le contenu à mettre en ligne
- Elaborer régulièrement des reportings de performance de la stratégie de communication digitale
- Améliorer la E-réputation et la notoriété de l’hôtel
- Constituer et alimenter une base de contacts externes (agence de communication, influenceuses...)
- Réaliser des actions de benchmarking
- Avoir une expérience probante dans l'hôtellerie de luxe
- Sens du détail, de la qualité et du service client
- Bonnes connaissances des tendances et des best practices en hôtellerie
- Aisance communicationnelle
- Réactivité et dynamisme
- Excellente présentation, très bon relationnel avec l'ensemble de vos interlocuteurs.
- Avoir un excellent sens de la communication écrite et orale. Discours percutant et adapté
- Avoir un excellent niveau en français, anglais et idéalement une troisième langue
Notre Engagement Diversité & Inclusion :
Nous sommes une entreprise inclusive et notre ambition est d’attirer, de recruter, et de promouvoir la diversité des talents.
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
LET
YOUR PASSION SHINE
We foster
our creativity, our excellence and progressiveness. We interconnect with
each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in
being part of a wider global team leading the way in local sustainability
initiatives. Working together with our communities, we will empower you to
make your own meaningful impact.
Let your passion shine
We take pride in promoting heartfelt hospitality with a French Zest, valuing passion, excellence and emotional intelligence. We pioneer a committed and sustainable approach to luxury, encouraging openness and inclusivity. We value new encounters with colleagues and guests from all horizons with a goal of creating a distinctive culture together.
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